Saturday, September 7, 2019

New York is leading a multi-state investigation of Facebook for possible antitrust violations
Latest News - AdAge     •     September 6, 2019, 4:14 pm
Facebook is joining Google in the crosshairs of state attorneys general investigating possible antitrust violations, adding to the scrutiny of Silicon Valley giants that have been widely criticized…
Latest News - AdAge     •     September 6, 2019, 6:47 pm
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time…
Moz Blog     •     September 6, 2019, 12:08 am
Posted by JoyHawkinsWhen it comes to Google's algorithms, there's quite a difference between how they treat local and organic. Get the scoop on which factors drive the local algorithm and how it…

Friday, September 6, 2019

The Weekly Wrap: Don’t Fear the Unsatisfying Ending
Content Marketing Institute     •     September 6, 2019, 10:00 am
In the Weekly Wrap, Robert Rose ponders whether every story needs a satisfying ending, thinks about how to shake up traditional marketing, and talks purpose with this week’s person in content…
Resources     •     September 3, 2019, 12:57 pm
When someone makes a purchase or signs up for your product, how do you know where they came from? Especially when it comes to a top-of-funnel channel like social media, how can you ensure social…
Social Media Marketing | Social Media Examiner     •     August 21, 2019, 10:00 am
Do you really know which of your Facebook ads produce customers and revenue? Is Facebook telling you one thing and Google Analytics saying something different? In this article, you’ll discover how to…
Search Engine Roundtable     •    
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

Thursday, September 5, 2019

Watch a reporter's close call with a lightning strike on camera
Social Media     •     August 31, 2019, 2:23 pm
A video out of Phoenix, Arizona, shows lightning striking the ground startlingly close to a local reporter as he prepared to go on camera. Matt Rodewald, who works for Phoenix's Fox affiliate, was…
Search Engine Roundtable     •    
Majestic made a product announcement yesterday around how the tool can now show you more context around the links the tool analyzes. Dixon Jones, who hasn't worked at the company in a year or so…
Social Media Marketing | Social Media Examiner     •     August 14, 2019, 10:00 am
Do you work with a social media team? Wondering how to create a social media content approval process? In this article, you’ll learn how to set up a workflow to manage, schedule, and publish…
Content Marketing Institute     •     September 4, 2019, 10:00 am
Not all of us control our brand’s content strategy. Our job is to develop the tactical plan – policies, processes, resources, and task-related decisions. Read on for a handy tutorial with the…
Content Marketing Institute     •     September 5, 2019, 10:00 am
See the innovative, strategic, and creative content coming from our industry. Check out the newly announced winners of the 2019 Content Marketing Awards. Plus, go behind the scenes and the results…

Wednesday, September 4, 2019

Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine
Moz Blog     •     September 3, 2019, 12:05 am
Posted by Lorna_FranklinA lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s…
Content Marketing Institute     •     September 3, 2019, 10:00 am
If your content doesn’t connect with an audience, success isn’t an option. But to get the audience, you first must answer these three essential questions. And use these resources to create an…
Social Media     •     August 30, 2019, 4:00 pm
It’s Cheat Week at Mashable. Join us as we take a look at how liars, scammers, grifters, and everyday people take advantage of life's little loopholes in order to get ahead. Ever wonder how someone…
Latest News - AdAge     •     September 4, 2019, 9:01 am
Anthony DeMaio is head of U.S. sales at Bloomberg Media, which publishes 5,000 stories a day written by 2,700 journalists in 120 countries. In this episode of the “Ad Block” podcast, DeMaio talks…
Search Engine Roundtable     •    
Google announced it has added Auto-DNS verification with various domain name registrars to automate part of the verification flow. This is similar to what they did with GoDaddy and Google Domains, as…

Tuesday, September 3, 2019

Google Shows Competitors Local Listings Above The Branded Local Knowledge Panel
Search Engine Roundtable     •    
This isn't a good thing - Google can show a carousel feature of competitive businesses in the area when someone specifically searches for your company name in Google. So for a branded search that…
Search Engine Roundtable     •    
There are signs of a Google search ranking update touching down late August 28th through August 29th. There is both forum chatter within the SEO industry and the rank checking tools also. It is…
Latest News - AdAge     •     August 30, 2019, 6:21 pm
A social media frenzy means Popeyes quickly ran out of its new, instantly iconic chicken sandwiches. Meanwhile, the U.S. poultry market is bursting with oversupply. U.S. chicken companies are…

Monday, September 2, 2019

Instagram Stories for Business: How to Create Engaging Stories
Social Media Marketing | Social Media Examiner     •     August 30, 2019, 10:00 am
Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers? To explore how to create compelling Instagram Stories for business, I interview Alex…
Social Media Marketing | Social Media Examiner     •     August 28, 2019, 10:00 am
Do you create written content? Wondering how LinkedIn articles can improve your exposure? In this article, you’ll learn how to create LinkedIn articles that amplify your reach and engagement on…
Social Media Marketing | Social Media Examiner     •     September 2, 2019, 10:00 am
Want more traffic from your Facebook posts? Need algorithm-friendly ideas that will get your content seen? In this article, you’ll learn what to avoid and discover ideas that will help you get more…
Search Engine Roundtable     •    
Google issued a warning about sites that lease out its own subdomains and subfolders so that other companies can rank their content better on leased domains. Well, now it seems Google is taking…
Content Marketing Institute     •     September 2, 2019, 10:00 am
It’s always a good time to revisit the fundamentals of successful content marketing. The guide is a nice refresh of the core content marketing elements – and helpful resources – essential to a…

Sunday, September 1, 2019

No Product Ready at Launch? Content to the Rescue (B2C CMY Finalist)
Content Marketing Institute     •     August 29, 2019, 10:00 am
How does a company launch without a product and still hit $12 million in sales in year one? A brilliant content strategy. Learn how Away did that and more with content, making its co-founder a B2C…
Social Media     •     August 31, 2019, 4:02 pm
BeeJay (or Mr. B), the 26-pound cat who captured our hearts earlier this month, has acquired the two most important things for a cat in 2019: a forever home and an Instagram account. After a careful…
Search Engine Roundtable     •    
Google Ads has launched the a new feature for Smart Bidding that gives you more control over seasonality adjustments. To provide more control in these rare situations, you can now apply seasonality…
Latest News - AdAge     •     August 30, 2019, 5:24 pm
This past week the world honored our loyal fur buddies as International Dog Day swept the internet. Meanwhile, thousands of others put social media on pause to venture out into the Nevada desert for…