Saturday, August 31, 2019

The Weekly Wrap: Forget Creative Freedom – Content Thrives on Constraints
Content Marketing Institute     •     August 23, 2019, 10:00 am
What if rules foster better creativity? How great must your content be to get personal data from consumers? Why does a brief predict first draft success? All those questions and more will be answered…
Content Marketing Institute     •     August 30, 2019, 10:00 am
This Weekly Wrap episode is all about people. Why aren’t superstars key to great teams? Is Allstate’s new content internal team in good hands? How do you create a content team powerhouse? And what’s…
Social Media Marketing | Social Media Examiner     •     August 27, 2019, 10:00 am
Do you want to do more with your organic social media activities? Is working with many different team members and departments slowing you down? In this article, you’ll discover how to increase the…
Resources     •     August 26, 2019, 3:51 pm
Some of the very best brands on social media get by with a little help from their friends — agencies and consultants and strategists. If the agency route is one you’ve thought about exploring,…

Friday, August 30, 2019

Content Leader Takes Team From Silo to Powerful Presence (B2B CMY Finalist)
Content Marketing Institute     •     August 28, 2019, 10:00 am
Seven years ago, Red Hat’s content and communications team was isolated. Laura Hamlyn set out to change that and make the team matter to the business. Now, she is a finalist for 2019 B2B Content…
Search Engine Roundtable     •    
Danny Sullivan of Google responded to the claims and allegations from DuckDuckGo around Google's biased search results.
Latest News - AdAge     •     August 29, 2019, 2:42 pm
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time…
Latest News - AdAge     •     August 29, 2019, 9:57 pm
Welcome to another edition of Ad Age Sports Media Marketing Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming,…

Thursday, August 29, 2019

How to Use Keywords in Your Blogging Strategy
Moz Blog     •     August 28, 2019, 12:03 am
Posted by KameronJenkinsEven though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it…
Latest News - AdAge     •     August 28, 2019, 2:17 pm
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time…
Latest News - AdAge     •     August 28, 2019, 8:00 pm
YouTube said it will launch a separate website for children after the Google-owned service was criticized and investigated for showing inappropriate videos to kids on its main site. The new site,…

Wednesday, August 28, 2019

Apple's wild instructions for cleaning your Apple Card are inspiring lots of memes
Social Media     •     August 22, 2019, 2:38 pm
The Apple Card finally launched in the U.S. on Wednesday, and with it came a set of extremely specific care instructions. Why do you need care instructions for a credit card, you ask? Well, this…
Social Media     •     August 27, 2019, 7:21 pm
Arkose Labs found that many scammers attempt to use social media to find users' personal data to hacking into their banking accounts, other info. Read more...More about Tech, Mashable Video,…
Social Media Marketing | Social Media Examiner     •     August 13, 2019, 10:00 am
Are you struggling to get great results from your Facebook ads? Wondering if you’re making mistakes that are hurting your campaigns? We asked some of the industry’s top Facebook advertising experts…

Tuesday, August 27, 2019

How to Set Up a Facebook Ad Funnel for eCommerce Products
Social Media Marketing | Social Media Examiner     •     August 26, 2019, 10:00 am
Wondering how to sell your eCommerce products with Facebook ads? Looking for an easy-to-follow Facebook ad funnel you can adapt to your business? In this article, you’ll find a step-by-step guide for…
Social Media Marketing | Social Media Examiner     •     August 24, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Moz Blog     •     August 27, 2019, 12:05 am
Posted by MiriamEllis“To receive everything, one must open one’s hands and give.” - Taisen Deshimaru, Buddhist philosopher A woman stands in a busy supermarket checkout line. The shopper in front of…
Content Marketing Institute     •     August 27, 2019, 10:00 am
Now is a great time to evaluate your content marketing. If your program isn’t yet where you want it to be, now’s the time to start making some tweaks. Here’s a refresher of CMI’s 2019 research and…
Search Engine Roundtable     •    
On Friday we reported that Google was testing an AMP feature on desktop without AMP. This feature will take a searcher from a click on a featured snippet to that web site, anchor that user down to…

Monday, August 26, 2019

Search Buzz Video Recap: Google Content Indexing Bug, GoogleBot Chrome 76, Favicons, Link Penalties & More
Search Engine Roundtable     •    
This week I tried to zoom in on sections of the video as I was talking, so you can see the screen better - hope you like it and make sure to subscribe...
Search Engine Roundtable     •    
In episode #13 of the vlog series at the Search Engine Roundtable I interviewed Joy Hawkins (@JoyanneHawkins). Joy Hawkins been doing local SEO for over 13 years, all local...
Search Engine Roundtable     •    
Google has a feature on mobile, where if a featured snippet leads to an AMP page, Google can take the searcher after they click on the snippet to your AMP page, anchor them down to the section of the…
Content Marketing Institute     •     August 26, 2019, 10:00 am
Content marketers talk a lot about “good” content. We poke every which way to figure out what makes it perform. And yes, keywords, CTA, etc. are important. But it all comes down to making our content…
Latest News - AdAge     •     August 26, 2019, 1:05 am
Target Corp. will create a dedicated section for Walt Disney Co. products inside some of its stores just in time for the holidays, looking to boost sales of everything from dolls to…

Sunday, August 25, 2019

How to Get Sales and Marketing in the Same Kitchen
Content Marketing Institute     •     August 22, 2019, 10:00 am
Omelets and scrambled eggs have the same ingredients. Yet one is an elevated dish and the other a banal breakfast. The difference? It’s the same as the one that distinguishes an aligned…
Resources     •     August 22, 2019, 7:22 am
Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world.  In 2017, it raised over $43m — with investors like Gwyneth Paltrow and Serena…
Social Media     •     August 15, 2019, 5:37 pm
While groups are a major part of Facebook's future, these rules continue the social network's claims to fight against fake news and harmful activity on the platform.Read more here. Read more...More…
Search Engine Roundtable     •    
Google Ads adds features all the time, I don't cover them all but two ones I want to highlight are a new bidding strategy named maximize conversion value and new filter options on the overview page…
Moz Blog     •     August 21, 2019, 12:05 am
Posted by LilyRayNYCStructured data (Schema markup) is a powerful tool SEOs can use to efficiently deliver the most important information on our webpages to search engines. When applied effectively…