Saturday, August 24, 2019

Ryan Reynolds Pours Content Success at Aviation Gin (B2C CMY Finalist)
Content Marketing Institute     •     August 21, 2019, 10:00 am
You know Ryan Reynolds as an in-demand actor even though his most profitable movie appearances involve a superhero mask. Now you can know him as a 2019 B2C Content Marketer of the Year finalist. And…
Search Engine Roundtable     •    
Google now lets owners and managers of verified businesses can reply to reviews directly from their Business Profile on Google Maps Android. You are able to reply to reviews many ways, including…
Moz Blog     •     August 20, 2019, 11:55 am
Posted by rachelgooodmanmooreIf you’re anything like me, you might be wondering how the heck it's already August — where did the first half of the year go?  As we move into the last months of 2019,…

Friday, August 23, 2019

Even a Republican study can't confirm anti-conservative bias on Facebook
Social Media     •     August 20, 2019, 6:49 pm
Is Facebook biased against conservatives? An independent review led by former Sen. Jon Kyl set out to answer that question last year.  Now, the results are in. The answer? Inconclusive. But the…
Social Media     •     August 21, 2019, 3:24 pm
"Our goal is to help protect the information people share on Instagram and encourage security researchers to report potential abuse to us so we can quickly take action."Read more here. Read…
Content Marketing Institute     •     August 23, 2019, 10:00 am
What if rules foster better creativity? How great must your content be to get personal data from consumers? Why does a brief predict first draft success? All those questions and more will be answered…

Thursday, August 22, 2019

No, Facebook isn't getting rid of your secret group
Social Media     •     August 14, 2019, 7:27 pm
Facebook announced a big change on Wednesday, but don't worry: secret groups aren't going away.  “For Facebook Groups, people have historically been able to choose between being public, closed or…
Resources     •     August 19, 2019, 7:29 am
Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media. We want to give you the…
Social Media Marketing | Social Media Examiner     •     August 20, 2019, 10:00 am
Wondering how to stop Instagram Stories viewers from skipping your content? Looking for quick tips to help? In this article, you’ll find four easy ways to create Instagram Stories content that gives…

Wednesday, August 21, 2019

Google Ads To Drop Accelerated Delivery On September 17th
Search Engine Roundtable     •    
Google Ads announced that they are doing away with accelerated delivery starting on September 17, 2019. Google said "Starting September 17, 2019, Standard delivery will be the only ad delivery…
Content Marketing Institute     •     August 20, 2019, 10:00 am
How often do you pause typing to see how your SEO-focused content is performing? A glance at the first page of Google won’t cut it. Here’s how to conduct a simple SEO audit to know what’s working and…
Latest News - AdAge     •     August 20, 2019, 6:43 pm
A cereal mascot as a bowl-game name? We should have seen this one coming. Eager to remind football fans to buy and eat more cereal, Kellogg Co. says Frosted Flakes is the new title sponsor of the…
Latest News - AdAge     •     August 20, 2019, 9:16 pm
I've been anticipating this for the past year and finally it has arrived. Instagram announced it was testing the effects of hiding "likes" in several markets, in an effort, it says, to “remove…
Moz Blog     •     August 20, 2019, 11:55 am
Posted by rachelgooodmanmooreIf you’re anything like me, you might be wondering how the heck it's already August — where did the first half of the year go?  As we move into the last months of 2019,…

Tuesday, August 20, 2019

Organizational Silos? How to Battle Content Chaos and Win
Content Marketing Institute     •     August 19, 2019, 10:00 am
Our hero was presented a formidable task. The CMO just announced he was going to solve the “content problem.” His mission? To battle the chaos resulting from large teams operating in silos. Could he…
Content Marketing Institute     •     August 12, 2019, 10:00 am
Podcasting is huge. No wonder everyone seems to be launching company podcasts these days. But instead of treating podcasting as just another content channel to tick, how will yours stand out in such…
Social Media     •     August 13, 2019, 6:55 pm
There may be some time before the finished product is unveiled, but the decision seems to be fueled by the popularity of the feature.Read more here. Read more...More about Tech, Facebook, Mashable…
Social Media Marketing | Social Media Examiner     •     August 19, 2019, 10:00 am
Do you use Facebook ads to generate leads? Want to convert more Facebook leads into customers? In this article, you’ll discover five effective tips to increase the chances your Facebook leads will…

Monday, August 19, 2019

Jay-Z faces Kaepernick questions over NFL deal and Revlon could be up for sale: Friday Wake-Up Call
Latest News - AdAge     •     August 16, 2019, 10:19 am
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Jay-Z faces…
Search Engine Roundtable     •    
In episode #11 of the vlog series at the Search Engine Roundtable I interviewed Greg Sterling (@gsterling). Some of you might not know this...
Search Engine Roundtable     •    
This week I covered how I was a bit disappointed in the explanation Google posted about the indexing bugs it has had over the past few months. Google also warned us about leasing out your subdomains…
Content Marketing Institute     •     August 15, 2019, 10:00 am
“Energy is a good story” is the tagline this B2B Content Marketer of the Year finalist and his team deliver every day. They craft content into stories that spark people’s curiosity and inspire hope…

Sunday, August 18, 2019

The Weekly Wrap: It’s Time to Do Something About Diversity
Content Marketing Institute     •     August 9, 2019, 10:00 am
In this episode, Robert Rose explores the strength that comes from diverse voices, talks with Sydni Craig-Hart about multicultural marketing, and offers a fresh take on creating – rather than…
Content Marketing Institute     •     August 13, 2019, 10:00 am
Consumers open an average of 3.5 brand emails a week. To be among those, you better get to work on perfecting this popular format and distribution vehicle. And you can start by reading (and fixing)…
Social Media Marketing | Social Media Examiner     •     August 5, 2019, 10:00 am
Are you wondering which Facebook ad placements you should choose? Looking for some guidance to improve your ad performance? In this article, you’ll find a guide to all of Facebook’s advertising…
Social Media     •     August 7, 2019, 5:38 pm
Recently, Facebook has been aggressively pursuing shady developers who break its rules. This culminated from two "apps" engaging in "click injection fraud."Read more here. Read more...More about…
Social Media     •     August 16, 2019, 5:46 pm
Following criticism from parent company Facebook for hosting misinformation, the social network has decided to allow users to be able to report to fact-checkers.Read more here. Read more...More about…