Saturday, August 10, 2019

Supercharge Your Link Building Outreach! 5 Tips for Success - Whiteboard Friday
Moz Blog     •     August 9, 2019, 12:19 am
Posted by Shannon-McGuirkSpending a ton of effort on outreach and waking up to an empty inbox is a demoralizing (and unfortunately common) experience. And when it comes to your outreach, getting…
Latest News - AdAge     •     August 9, 2019, 1:29 pm
The Ad Council’s Lisa Sherman sits down with FCB Global’s Susan Credle to pay tribute to the longest-running public service campaign in U.S. history and its icon—Smokey Bear. Lisa Sherman: FCB has…
Latest News - AdAge     •     August 9, 2019, 7:31 pm
WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent…
Content Marketing Institute     •     August 6, 2019, 10:00 am
Is your relationship with social media dysfunctional? You find the platforms an attractive way to connect with millions of people, yet you ponder what your (and your brand’s) life would be like…

Friday, August 9, 2019

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired
Moz Blog     •     August 8, 2019, 12:05 am
Posted by Gaetano-DiNardi-NYCDisclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 -…
Resources     •     August 6, 2019, 9:30 am
Today we’re launching Hashtag Manager to help you save and organize hashtags for Instagram. Get started with Buffer for Instagram here. Over the years, hashtags have become an important part…
Social Media Marketing | Social Media Examiner     •     August 7, 2019, 10:00 am
Looking for a fun way to engage people on social media? Have you considered using memes in your marketing? In this article, you’ll discover how your business can use memes to engage and connect with…
Content Marketing Institute     •     August 9, 2019, 10:00 am
In this episode, Robert Rose explores the strength that comes from diverse voices, talks with Sydni Craig-Hart about multicultural marketing, and offers a fresh take on creating – rather than…
Social Media     •     August 8, 2019, 8:27 pm
We're more than a year away from the 2020 presidential election, and some U.S. social media users already want to hit the snooze button on politics. A new survey from the Pew Research Center found…

Thursday, August 8, 2019

How to Use LinkedIn Website Demographics as a Marketing Tool
Social Media Marketing | Social Media Examiner     •     August 6, 2019, 10:00 am
Want to learn more about the professional traits of your website visitors? Are you using LinkedIn’s Website Demographics tool? In this article, you’ll discover how to use LinkedIn Website…
Content Marketing Institute     •     August 7, 2019, 10:00 am
To bring clarity to the complex email marketing tech space, an industry insider talks trends, biggest challenges, and the power of this channel’s growth. It’s the first conversation in the monthly…

Wednesday, August 7, 2019

Recently-published patent suggests Facebook wants to include ads in DMs
Social Media     •     August 2, 2019, 6:35 pm
The patent application suggest that Facebook may be thinking about escalating the amount of ads. Companies could potentially use the content of messages to create targeted ads.Read more here. Read…
Social Media     •     August 4, 2019, 11:00 am
Technology is always transforming language and communication. After all, it's thanks to predictive text and autocorrect that a word as innocent as "duck" became synonymous with "fuck." Online text…
Latest News - AdAge     •     August 6, 2019, 4:59 pm
Amid heightened concern around consumer privacy, Google is the latest browser developer to make policy changes that impact the use of cookies. In strengthening the privacy protections within its…
Search Engine Roundtable     •    
Back in May, three months ago, Google released the evergreen GoogleBot. Basically GoogleBot is on the same version as your version of Chrome, which gives Google more capabilities to crawl and access…
Moz Blog     •     August 7, 2019, 12:05 am
Posted by Victor_IjidolaIt’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. But hiring the best ones? That's the daunting task marketers and…

Tuesday, August 6, 2019

Beware of Facebook Groups. Long Live Communities!
Social Media Marketing | Social Media Examiner     •     July 25, 2019, 10:00 am
I believe communities are essential for businesses. When I heard Mark Zuckerberg say, “Groups are at the heart of the experience” at the 2019 F8 conference, I wondered, “What’s Mark’s real objective…
Social Media Marketing | Social Media Examiner     •     July 29, 2019, 10:00 am
Do you want to improve your organic Instagram content? Looking for an Instagram content marketing guide to follow? In this article, you’ll find out how to plan, create, and optimize Instagram content…
Content Marketing Institute     •     August 2, 2019, 10:00 am
Robert Rose explains why websites must be more than a collection of content “things,” using Staples’ new magazine as an example; quizzes marketer and recovering politician Jim Kukral on becoming…

Monday, August 5, 2019

August 2019 Google Webmaster Report
Search Engine Roundtable     •    
We had a busy month in terms of Google SEO and webmaster related topics; probably the biggest were the numerous unconfirmed updates - one being nicknamed the Maverick update. Google confirmed…
Search Engine Roundtable     •    
This is a topic I'd likely be very biased about but I decided to cover it because if it was another Googler talking about the same thing, I'd probably cover that as well. In short, Danny Sullivan…
Social Media Marketing | Social Media Examiner     •     August 2, 2019, 10:00 am
Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads? To explore how to succeed with LinkedIn ads, I interview AJ Wilcox. AJ is the world’s leading…
Latest News - AdAge     •     August 5, 2019, 9:58 am
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Facebook to…
Latest News - AdAge     •     August 2, 2019, 9:39 pm
A quick shameless plug to begin this week’s Agency Brief: if you haven’t already checked out the winners of Ad Age’s Small Agency Awards, drop everything and go do that. This week, Ad Age celebrates…

Sunday, August 4, 2019

Instagram users step up after platform struggles with quickly removing photos of teen’s gruesome murder
Social Media     •     July 16, 2019, 7:11 pm
Devins’ supporters flooded the hashtags with positive and more user-friendly pictures. Users have also tagged Devins’ account so her tagged section isn’t filled with the grotesque image.Read more…
Moz Blog     •     August 2, 2019, 12:08 am
Posted by PaulShapiroMaybe it's crossed your mind once or twice before: You know, this would be a lot easier if I just knew how to program. But it's an intimidating subject, especially if you're not…
Social Media Marketing | Social Media Examiner     •     July 19, 2019, 10:00 am
Could your business benefit from a dedicated community? Wondering where you should build your community? To explore why building community and groups is essential for marketers, I interview…
Social Media Marketing | Social Media Examiner     •     July 31, 2019, 10:00 am
Want better results from your Facebook ads? Looking for ways to optimize your ads? In this article, you’ll explore five free Facebook tools to help you improve your Facebook ads’ performance. #1:…
Content Marketing Institute     •     July 30, 2019, 10:00 am
At month’s end, do you have more questions than answers about your content marketing program? Why is that post still not done? Why did video views drop? Why isn’t sales more supportive? The unifying…