Saturday, August 3, 2019

Facebook and the FTC: What the Agreement Means for Marketers
Social Media Marketing | Social Media Examiner     •     August 3, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Social Media Marketing | Social Media Examiner     •     July 26, 2019, 10:00 am
Is YouTube video part of your marketing plan? Want more people to find and watch your videos on YouTube? To explore how to get your videos discovered on YouTube, I interview Tim Schmoyer. Tim is a…
Moz Blog     •     July 29, 2019, 8:38 am
Posted by LaurelTaylorWhether you consult with teams within your company or with outside clients, the chances are fairly high that at least once, you’ve left a meeting frustrated by the actions of…
Moz Blog     •     July 26, 2019, 12:01 am
Posted by HeatherPhysiocSearch can't live in a silo. If you want to see success, cross-collaboration across your organic, content, and paid teams is absolutely key. But that takes a huge amount of…
Social Media     •     August 1, 2019, 6:27 pm
If you're going to spend a lot of time online, it's unhealthy to go too long without watching a video of goats.  Fortunately, you had a great one to watch this week: Two goats (two!) strutting their…

Friday, August 2, 2019

The growing talent abyss—and why both agencies and clients are accountable
Latest News - AdAge     •     August 1, 2019, 5:22 pm
Clients and agencies need to shift to the same side of the table when discussing how to attract and keep top talent. Collectively, we face big challenges, and if we address them together, we’ll both…
Content Marketing Institute     •     July 25, 2019, 10:00 am
Your content marketing can’t achieve its potential if it’s structured as one project after another. Cleveland Clinic marketing leaders share how to give your content marketing a product-focused…
Social Media Marketing | Social Media Examiner     •     July 30, 2019, 10:00 am
Want to improve your engagement on social media? Wondering how to keep the conversation going with your followers? In this article, you’ll discover how to get your audience to engage with your social…

Thursday, August 1, 2019

The ABCs of Video Content: How to Build a Video Marketing Strategy
Moz Blog     •     July 25, 2019, 12:05 am
Posted by getsprunkTake a moment to think about how you’ve used the internet today. Which posts made you stop scrolling through your Instagram feed? What webpages did you spend the most time on? What…
Content Marketing Institute     •     July 31, 2019, 10:00 am
Collaborative editing rarely produces compelling content. Discover how to seize control of – and improve – your content review process. Continue reading → The post How to Survive Content by…
Search Engine Roundtable     •    
Google has recently changed it so the suggested clip, where Google search jumps you to a portion of the video with the answer you are looking for, no longer takes you into YouTube.com. Instead, it…
Social Media     •     July 18, 2019, 8:06 pm
What's the first word that comes to mind when you think of Donald Trump? For some, it might be "president." But in today's troubling news cycle, others — like Brooklyn-based artist Adam Ellis — find…

Wednesday, July 31, 2019

Photo apps that will give your insta photos that retro '90s feel
Social Media     •     July 29, 2019, 8:47 pm
If you love old school graphics with scan lines, lower bitrates, glitches, and the like, we've got five photo apps that will give your Instagram pics a rad old school vibe. Read the full story on…
Resources     •     July 29, 2019, 9:00 am
You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can…
Social Media Marketing | Social Media Examiner     •     July 23, 2019, 10:00 am
Want better Facebook ad conversions? Wondering how to write compelling Facebook ad copy? In this article, you’ll learn how to write Facebook ad copy that improves your conversions. #1: Use the “So…

Tuesday, July 30, 2019

The Big Difference an Apostrophe Makes in a Brand’s Stories
Content Marketing Institute     •     July 19, 2019, 10:00 am
What are your brand’s stories? What’s your brand story? If you don’t appreciate the apostrophe, your content marketing will hit a dead end. Here’s how to recognize the difference and cultivate a…
Content Marketing Institute     •     July 24, 2019, 10:00 am
Every person has a story to tell. And if you are a smart content marketer, you know that every employee has a story that can sell your brand. If you want to scale your content marketing, you must…
Search Engine Roundtable     •    
If you try to access the Google Quality Raters Guidelines PDF document, you will be out of luck. The PDF seems to have been removed from Google's servers. This happened before and when that…
Social Media Marketing | Social Media Examiner     •     July 22, 2019, 10:00 am
Do you advertise on Instagram? Wondering how to get better conversions on your Instagram Stories ads? In this article, you’ll learn how to optimize your Instagram Stories ads placements. How…
Latest News - AdAge     •     July 30, 2019, 7:00 am
New York-based FanDuel has selected Publicis Groupe's Bartle Bogle Hegarty (BBH) as the bookmaker's lead agency partner to help craft brand strategy. That appointment comes after a…

Monday, July 29, 2019

GrubHub, Wix, hope to cash in at Fortnite World Cup
Latest News - AdAge     •     July 26, 2019, 9:55 pm
The Fortnite World Cup is offering 100 players a piece of a $30 million prize pool, with brands such as GrubHub and Wix hoping to also cash in with their first-ever sponsored teams. More than 40…
Search Engine Roundtable     •    
Google's John Mueller was asked if Google counts the first link on a page at the same level as the second link on a page. This is a topic that goes back over ten years in the SEO debate space. In…
Moz Blog     •     July 24, 2019, 12:05 am
Posted by katemorrisEditor's note: This post first appeared in April of 2017, but because SEO (and Google) changes so quickly, we figured it was time for a refresh!Meta tags represent the beginning…
Content Marketing Institute     •     July 29, 2019, 10:00 am
If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals. But how do you know which are the best channels based on your goals and audience? This…

Sunday, July 28, 2019

Google Search Results Half Blank & Cut Off Bug Being Worked On
Search Engine Roundtable     •    
Google confirmed they are working on fixing a bug that is impacting some searchers where the search results will only render partially. It basically looks like a chunk of the search results were cut…
Latest News - AdAge     •     July 26, 2019, 6:23 pm
The Justice Department approved T-Mobile US Inc.’s acquisition of Sprint Corp., a deal it rejected under the previous administration, clearing one of the biggest hurdles to a takeover that will…
Latest News - AdAge     •     July 26, 2019, 9:44 pm
It’s now been 50 years and six days since Neil Armstrong and Buzz Aldrin became the first people to walk the moon on July 20, 1969. And if you haven’t had enough of all the brand initiatives…
Social Media Marketing | Social Media Examiner     •     July 27, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…