Saturday, July 27, 2019

Smart Content Strategist Goes Way Beyond ‘Dummies’ for Salesforce (B2B CMY Finalist)
Content Marketing Institute     •     July 26, 2019, 10:00 am
Heike Young creates content reflecting a research-driven, customer focus that fits in a cross-platform plan supported by employee engagement. Learn more about why this Salesforce content leader is a…
Social Media Marketing | Social Media Examiner     •     July 20, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Latest News - AdAge     •     July 26, 2019, 9:07 pm
McDonald’s is re-evaluating its agency model, putting more pressure on We Are Unlimited, the agency that Omnicom’s DDB created in 2016 to handle U.S creative for the restaurant chain.  “For some…

Friday, July 26, 2019

Google Search Console Adding "AMP On Image Result" To Performance Report
Search Engine Roundtable     •    
Google said as part of its swipe to visit in image search feature that they are adding a new performance report view. Google said it is adding "AMP on image result" filter to the performance report…
Latest News - AdAge     •     July 25, 2019, 5:19 pm
For 50 years, the Effies has recognized and celebrated the world’s most effective marketing. To commemorate the half-century mark, we partnered with Mark Ritson, marketing professor at Melbourne…
Latest News - AdAge     •     July 25, 2019, 9:29 pm
For years, Tesla Inc.’s Elon Musk loved his chain of store and service centers. Quarter after quarter, the carmaker kept adding more, even waging legal battles to set up shop in states where dealers…
Resources     •     July 25, 2019, 12:58 pm
What if the most valuable data person on your team is your social media manager? It certainly might not seem that way at first blush. When you think of all the many data roles on a team, social…

Thursday, July 25, 2019

How to Boost Content Linkability Without Wasting Your Marketing Budget
Moz Blog     •     July 23, 2019, 12:05 am
Posted by Alex-TI’m always fascinated with the marketing budgets of enterprise-level companies that are ready to pay astronomical sums to contractors. A recent shmooze in the community was thanks to…
Social Media Marketing | Social Media Examiner     •     July 15, 2019, 10:00 am
Wondering how to take your Facebook advertising campaigns to the next level? Looking for ideas to improve your Facebook ad conversions? In this article, you’ll discover seven ways to scale your…
Latest News - AdAge     •     July 24, 2019, 10:15 pm
Facebook is looking to put its record $5 billion fine over privacy lapses behind it and get back to business after posting another stellar quarter in advertising earnings. But the company is not out…
Latest News - AdAge     •     July 24, 2019, 8:54 pm
Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to eschultz@adage.com. Internet of…

Wednesday, July 24, 2019

2020 Content Marketing: What’s Clear and What Needs to Be in Focus
Content Marketing Institute     •     July 23, 2019, 10:00 am
If hindsight is 20/20, then this article offers both hindsight and foresight. Over 25 CMWorld 2019 speakers put on their 2020 content marketing glasses to see where marketers are passing the vision…
Content Marketing Institute     •     July 17, 2019, 10:00 am
Are you making these three mistakes when measuring engagement? If you’re analyzing reach, time on page, and shares, you are. Here’s how to do it better. Continue reading → The post 3 Fixes for Your…
Latest News - AdAge     •     July 23, 2019, 9:57 pm
Snapchat added 13 million daily users in a breakout second quarter, thanks to the viral explosion of a pair of augmented-reality filters that pulled in more than 200 million users in just two weeks.…
Resources     •     July 23, 2019, 11:42 am
They say bigger is better … but in the case of influencer strategy, we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers,…
Social Media Marketing | Social Media Examiner     •     July 24, 2019, 10:00 am
Wondering how to create an effective social media strategy? Looking for a current, proven guide to follow? In this article, you’ll find a step-by-step plan for developing a social media marketing…

Tuesday, July 23, 2019

32 (Surprising?) Ways to Define a Home Run in Content Marketing
Content Marketing Institute     •     July 16, 2019, 10:00 am
You know what a home run is in baseball – it gets the biggest crowd reaction. But what’s its equivalent in content marketing? We asked Content Marketing World 2019 speakers to define it. Their…
Content Marketing Institute     •     July 18, 2019, 10:00 am
Your newsletter isn’t beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just…
Social Media Marketing | Social Media Examiner     •     July 10, 2019, 10:00 am
Do you want more warm leads from LinkedIn? Wondering how to use LinkedIn to schedule more calls or meetings with new leads? In this article, you’ll discover how to use four LinkedIn marketing…
Social Media     •     July 9, 2019, 5:50 pm
Turns out, the #IceCreamChallenge isn't all bad. By now, many of you probably know that a video of a young woman who opened a tub of Blue Bell ice cream in a Texas food store, licked it, and returned…

Monday, July 22, 2019

Ohio lawmaker tweets absolutely gorgeous PSA about teen vaping
Social Media     •     July 9, 2019, 9:08 pm
Ohio congresswoman Joyce Beatty made a really good point on Tuesday: You don't need fat clouds to be radical. This week, the state of Ohio launched an initiative called My Life, My Quit, which seeks…
Latest News - AdAge     •     July 22, 2019, 2:00 pm
Ahead of Ad Age's 10th Annual Small Agency Conference in New Orleans July 30-31, we are highlighting standout work from the industry's tiny but mighty creative players. Here we dig into the latest…
Latest News - AdAge     •     July 20, 2019, 6:44 pm
An administrative law judge has ruled in favor of SAG-AFTRA in its fight against BBH over the Publicis Groupe agency's decision to end its nearly 20-year relationship with the national board of…
Search Engine Roundtable     •    
Today on Google's home page is a special Doodle, Google logo, for the 50th anniversary of the moon landing. When you click on the Doodle it plays a video of NASA's Apollo 11 mission with Michael…
Content Marketing Institute     •     July 22, 2019, 10:00 am
Knowing how to apply content marketing, branded content, and native advertising is different than being able to clearly explain their value to your clients. Use this primer to align expectations and…

Sunday, July 21, 2019

MozCon 2019: Day Two Learnings
Moz Blog     •     July 16, 2019, 11:45 am
Posted by KameronJenkinsWe had another amazing day here at MozCon — our speakers delivered some incredible expertise for Day two. But there was plenty of moments in-between that was also just as…
Content Marketing Institute     •     July 15, 2019, 10:00 am
Do execs’ eyes gloss over when you present the brand’s content marketing strategy? Is the text-based document collecting dust on your team’s desks? Ensure that your content marketing strategy is…
Search Engine Roundtable     •    
Congressman David N. Cicilline questioned Google on the Google's mission on getting people to go off of the search results page and on to a different site as quickly as possible. He then referenced a…