Saturday, July 13, 2019

How to Target Featured Snippet Opportunities — Best of Whiteboard Friday
Moz Blog     •     July 12, 2019, 12:45 pm
Posted by BritneyMullerOnce you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series focused…
Moz Blog     •     July 9, 2019, 12:05 am
Posted by Kirsten_BarkvedShow of hands if the following scenario has ever happened to you: You make it to a conference. You sit through three to four days of amazing content, network like a boss,…
Content Marketing Institute     •     July 12, 2019, 10:00 am
An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps…
Social Media Marketing | Social Media Examiner     •     July 9, 2019, 10:00 am
Looking for proven ways to reach and engage your Facebook fans? Wondering how live video could help? In this article, you’ll learn how to use Facebook Live as the cornerstone of your marketing…
Latest News - AdAge     •     July 12, 2019, 5:32 pm
President Donald Trump on Thursday night warned Facebook over its plan to create a digital currency, the Libra, a move that poses a new obstacle to the company’s cryptocurrency…

Friday, July 12, 2019

TikTok Self-Serve Ads Platform to Launch
Social Media Marketing | Social Media Examiner     •     June 29, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Social Media Marketing | Social Media Examiner     •     July 5, 2019, 10:00 am
Do you want to create more content for your LinkedIn page? Wondering which new features can help? To explore creating content for LinkedIn pages, I interview Michaela Alexis. Michaela is a LinkedIn…
Social Media Marketing | Social Media Examiner     •     July 12, 2019, 10:00 am
Do you want to learn more about creating ad funnels on Facebook? Wondering how to build a Facebook ad funnel that works for your business? To explore how to set up a Facebook ad funnel, I interview…
Content Marketing Institute     •     July 5, 2019, 10:00 am
A transformational approach like account-based marketing can be worth the extra effort for B2B companies. ABM can add targeting precision, enhance team collaboration, and drive stronger bottom-line…
Search Engine Roundtable     •    
Here is a recap of what happened in the search forums today...

Thursday, July 11, 2019

What Content Really Engages? The Inside Scoop From 30 Marketers
Content Marketing Institute     •     July 9, 2019, 10:00 am
Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective.…
Social Media Marketing | Social Media Examiner     •     June 28, 2019, 10:00 am
Wondering how to use Facebook ads to find new customers? Do you want to know whom to target with cold ads on Facebook? To explore targeting cold audiences with Facebook ads, I interview Amanda Bond.…
Latest News - AdAge     •     July 11, 2019, 1:00 pm
The National Basketball Association has hired Twitch chief marketing officer Kate Jhaveri as its next CMO, replacing Pam El, who retired at the end of last year. Jhaveri, who will start on Aug.…

Wednesday, July 10, 2019

How neuroscience equips us to become better creators
Latest News - AdAge     •     July 9, 2019, 7:24 pm
We are in the midst of a shift in the perception about neuroscience. No longer do we regard it as just an interesting topic; we are now talking about neuroscience as a proven and useful tool. The…
Latest News - AdAge     •     July 10, 2019, 2:00 pm
Microsoft found that “people now generally lose concentration after eight seconds.” What's more, venture capitalist Mary Meeker reported that even TV is not enough to keep our attention, as roughly…
Resources     •     July 8, 2019, 3:04 pm
One of the most powerful and effective social media channels you can be on today is Pinterest. It also happens to be the channel that drives some of the most curiosity. We’re often asked: How are…

Tuesday, July 9, 2019

Burger King Teaches You How to Do Cause Marketing Wrong
Content Marketing Institute     •     June 28, 2019, 10:00 am
Audiences are shouting at brands through the “silence, brand” memes to stick to their mission. Yet brands are still doing cause marketing. Unfortunately, sometimes they do it the wrong way. Here’s…
Content Marketing Institute     •     July 2, 2019, 10:00 am
How do you gain executive (and budget) support for content marketing? And how can do you answer the inevitable ROI question before you even really get going? Here’s some insight and help on how to do…
Content Marketing Institute     •     July 1, 2019, 10:00 am
An article gets a lot of clicks but few-to-no conversions (opt-ins, clicks-through to your product page, etc.). What’s a content marketer to do? Take these steps to improve the in-content calls to…

Monday, July 8, 2019

How to Run a Strategy-Focused Content Workshop
Content Marketing Institute     •     June 27, 2019, 10:00 am
Document your content marketing strategy with a hands-on, insightful company-wide workshop if you want to achieve big success. Follow these nine steps to lead a session to get everybody on board and…
Latest News - AdAge     •     July 3, 2019, 6:55 pm
If the creators of something called the Purple Project for Democracy have their way, come November their color and their message will be entirely unavoidable. Formally launching just in time for…
Search Engine Roundtable     •    
Martin Splitt had a chat with his colleague at Google Dion Almaer the Director of Web Development Ecosystem about SEO and the future of the web. It was an interesting high level chat that talked…

Sunday, July 7, 2019

The Death of Google Search Traffic and What It Means for Marketers
Social Media Marketing | Social Media Examiner     •     July 4, 2019, 10:00 am
It was an early Saturday morning and I was catching up on some print reading. I had an edition of Wired magazine in my hands and an article caught my attention. It was about Alexa. As I dove in, one…
Moz Blog     •     July 5, 2019, 12:12 am
Posted by BenjaminEstesAfter you've put in the work with technical SEO and made your discoveries, there's one thing left to do: present your findings to the client and agree on next steps. And like…
Moz Blog     •     July 3, 2019, 3:00 am
Posted by Lindsay_HalseyA few years ago, while enjoying a day of skiing at Aspen Highlands with a group of girlfriends, a skier crashed into me from above, out of nowhere. He was a professional skier…
Search Engine Roundtable     •    
Here is that big recap where I go over the past month of changes related to Google search and webmaster topics and sum up the more important bits. This month we had the June 2019 core update and the…
Latest News - AdAge     •     July 3, 2019, 6:29 pm
Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to eschultz@adage.com. Here is an…