Saturday, June 29, 2019

How to Set Up Facebook Analytics and Facebook Attribution
Social Media Marketing | Social Media Examiner     •     June 24, 2019, 10:00 am
Want to better understand what is and isn’t working with your Facebook marketing? Are you using the two most powerful analysis tools Facebook offers? In this article, you’ll learn how to set up…
Latest News - AdAge     •     June 28, 2019, 4:17 pm
Since KFC partnered with Wieden & Kennedy in 2015, more than a dozen celebrities—from country singer Reba McEntire to Seinfeld star Jason Alexander—have portrayed the fried-chicken chain's…
Social Media     •     June 27, 2019, 7:27 pm
The feature is a part of several changes designed to make YouTube recommendations more accurate. Users will be able to utilize the feature when removing unwanted channels from their "Next Up"…

Friday, June 28, 2019

How tentree Took Over Instagram: Behind a Record-Breaking Social Media Campaign
Resources     •     June 26, 2019, 4:01 am
If you spotted a little green tree making its way around Instagram back in April, you certainly weren’t alone. For Earth Week 2019, Canadian clothing brand tentree created one of the most-liked…
Resources     •     June 24, 2019, 1:00 pm
When you think of chatbot marketing, what comes to mind? Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer?” — to humor — “Here comes the robot…
Social Media     •     June 27, 2019, 7:27 pm
The founder spoke on the issue following criticism over a manipulated video of Nancy Pelosi. The company did not remove the video from the platform, resulting in it going viral on the site.Read more…

Thursday, June 27, 2019

5 Ways to Increase Sales With Instagram
Social Media Marketing | Social Media Examiner     •     June 26, 2019, 10:00 am
Want to sell more of your products or services on Instagram? Looking for ideas to help increase your sales? In this article, you’ll find out how to foster a shopper-friendly Instagram presence. #1:…
Social Media Marketing | Social Media Examiner     •     June 25, 2019, 10:00 am
Wondering how to make your YouTube content more viewer-friendly? Do you want to increase your YouTube watch time? In this article, you’ll find three easy ways to increase the amount of time people…
Social Media     •     June 25, 2019, 1:45 pm
People who are lactose intolerant love to pretend they are not lactose intolerant. And who can blame them? Cheese tastes very good. Still, it's not a good feeling (to say the least) to realize that…
Social Media     •     June 25, 2019, 8:26 pm
Gritty is so many things, but above all, he's a big hairy piece of joy. On Tuesday, Gritty, the legendary Philadelphia Flyers mascot, surprised 7-year-old fan Caiden O'Rourke at Shriners Hospital for…
Content Marketing Institute     •     June 25, 2019, 10:00 am
When asked what’s missing in a content marketer’s tech stack, CMWorld presenters waxed poetic, imagined the possibilities, and got practical. Read on for 13 tools to use now and 21 tech concepts that…

Wednesday, June 26, 2019

LinkedIn Updates Ad Features and Mozilla Blocks Ad Tracking
Social Media Marketing | Social Media Examiner     •     June 8, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Moz Blog     •     June 26, 2019, 12:05 am
Posted by TheMozTeamChanging SERP features and near-daily Google updates mean that single keyword strategies are no longer viable. Brands have a lot to keep tabs on if they want to stay visible and…
Moz Blog     •     June 25, 2019, 9:05 am
Posted by kelseyreavesEditor's note: This post first appeared in December of 2015, but because SEO (and Google) changes so quickly, we figured it was time for a refresh!  The link building world is…
Search Engine Roundtable     •    
About a month ago, Google dropped the green ad label and switched it to a black ad label. The SEM community was not a fan, they felt it blended too much with the organic ads espesially since Google…
Content Marketing Institute     •     June 26, 2019, 10:00 am
The only way to know the value content brings to your business is to establish standards. But it’s impossible to know how close your content is to achieving its goals without the right metrics.…

Tuesday, June 25, 2019

Google Cloud On Mount Everest Base Camp
Resources     •     June 13, 2019, 7:35 am
Social networks change and evolve, rapidly. We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re noticing an embrace of memes — that historically…
Latest News - AdAge     •     June 24, 2019, 10:28 pm
UPDATE: In two internal memos, both Publicis Groupe CEO Arthur Sadoun and Chief Creative Officer Nick Law confirmed Law's departure for Apple pursuant to Ad Age's reporting. Read them in full…

Monday, June 24, 2019

Must-Have Checklist to Creating Valuable Content
Content Marketing Institute     •     June 21, 2019, 10:00 am
Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content™ checklist. …
Content Marketing Institute     •     June 24, 2019, 10:00 am
A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from reading. You don’t need to use them all. You just need to use them wisely. Continue reading…
Social Media Marketing | Social Media Examiner     •     June 17, 2019, 10:00 am
Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram? In this article, you’ll find eight distinct ways to share links on your…
Moz Blog     •     June 18, 2019, 12:05 am
Posted by sam.nemzerSEO split testing is a relatively new concept, but it’s becoming an essential tool for any SEO who wants to call themselves data-driven. People have been familiar with A/B testing…
Resources     •     June 17, 2019, 12:38 pm
We wish for you to have the very best, most fulfilling career possible, doing work that you love. And one of the best routes to that dream job is having a dreamy LinkedIn profile! We’ll show you…

Sunday, June 23, 2019

How to Solve 4 Common Facebook Marketing Problems
Social Media Marketing | Social Media Examiner     •     June 19, 2019, 10:00 am
Are your Facebook ad costs too high or your engagement too low? Wondering how to get your Facebook marketing back on the right track? In this article, you’ll find causes and solutions for common…
Content Marketing Institute     •     June 17, 2019, 10:00 am
What can you learn from those best-selling fiction authors to make your content marketing shine? A lot. They know how to keep readers turning the page. Here are 10 tips from Stephen King, F. Scott…
Content Marketing Institute     •     June 14, 2019, 10:00 am
In today’s competitive job market, businesses in recruitment mode should use content marketing to attract the best candidates. Consider these standout brand examples to be your “hire” education…