Saturday, June 8, 2019

E-A-T and SEO: How to Create Content That Google Wants
Moz Blog     •     June 4, 2019, 9:00 am
Posted by Ian-Booth Over the past few months, you’ve probably seen the buzzword (or acronym, rather) “E-A-T” floating around. While this term has been in the lexicon of many SEO’s for quite a while…
Moz Blog     •     June 6, 2019, 2:11 pm
Posted by cheryldraperIf you can believe it, we’re only about a month away from MozCon 2019! July 15th can’t come soon enough, am I right?! In March, we announced the initial agenda and in May we…
Moz Blog     •     June 5, 2019, 9:00 am
Posted by MiriamEllis When customers walk into your place of business, phone you, or reach out to you via email or social media with a question that’s clearly a lead, you’d never, ever answer: “Who…
Social Media     •     June 5, 2019, 5:25 pm
Most of my Instagram ads make sense, even if it's a depressing kind of sense. (I am served a lot of ads for Tums.) But there are a few that, for the life of me, I cannot figure out. Why is Instagram…
Social Media Marketing | Social Media Examiner     •     June 5, 2019, 10:00 am
Do you have more than one person handling your Facebook marketing? Wondering how to share access securely to your Facebook pages and ad accounts? In this article, you’ll discover how to give people…

Friday, June 7, 2019

Google is set to buy data analytics company Looker for $2.6 billion
Latest News - AdAge     •     June 6, 2019, 4:59 pm
Alphabet Inc.’s Google agreed to buy Looker Data Sciences Inc. for $2.6 billion, expanding its offerings to help customers manage data in the cloud. The acquisition announced Thursday gives Google…
Social Media Marketing | Social Media Examiner     •     June 7, 2019, 10:00 am
Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts? To explore how to use Quora for marketing, I interview JD Prater. JD is Quora’s full-time evangelist, a…
Social Media Marketing | Social Media Examiner     •     May 27, 2019, 10:00 am
Are you trying to get more local customers? Have you tried Facebook video ads targeted to your local market? In this article, you’ll discover how to use Facebook video ads to reach customers in your…
Social Media Marketing | Social Media Examiner     •     May 24, 2019, 10:00 am
Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads? To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz. Ken is the author of Jab…

Thursday, June 6, 2019

On vacation? Please post as many pics as you want.
Social Media     •     June 5, 2019, 2:29 pm
It is peak vacation season, which means your Instagram feed will soon be flooded with beach pics, picturesque picnic scenes, and that one-shoulder swimsuit from Summersalt.  People tend to have…
Social Media     •     June 5, 2019, 1:42 pm
At the WWDC conference, Apple announced a feature that would allow users to sign in to certain social networks through their Apple accounts or anonymously. Read more...More about Facebook, Apple,…
Social Media Marketing | Social Media Examiner     •     June 1, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Moz Blog     •     June 3, 2019, 9:30 am
Posted by PJ_HowlandThis post was originally published on the STAT blog. Even if it’s not making People’s Sexiest Person of the Year, the benefits of TF-IDF for SEO are too unreal not to share.…

Wednesday, June 5, 2019

Mark Zuckerberg reportedly made a fake, racist social media profile in Cameron Winklevoss' name
Social Media     •     May 23, 2019, 1:16 am
If you believe Ben Mezrich's reporting, young Mark Zuckerberg was a huge asshole. Like, the make a fake and racist social media profile for someone you don't like kind of asshole.  The author of The…
Latest News - AdAge     •     June 4, 2019, 6:28 pm
Mozilla Corp.’s Firefox browser joined Apple Inc.’s Safari in blocking certain kinds of online tracking, leaving Google’s Chrome as the only major browser that doesn’t bar these tools by…
Social Media Marketing | Social Media Examiner     •     May 29, 2019, 10:00 am
Do you need to generate more leads and prospects? Wondering how to identify and nurture leads organically on LinkedIn? In this article, you’ll find a three-step plan to develop profitable…
Moz Blog     •     May 31, 2019, 1:41 pm
Posted by randfishMaking money with SEO today is nowhere near the same practice it was in 2009. Sketchy, manipulative practices and simple, straightforward tweaks no longer do the job — to be…

Tuesday, June 4, 2019

Elizabeth Warren has a plan to fix everything, even our sad love lives
Social Media     •     May 20, 2019, 4:06 pm
Elizabeth Warren is all about making plans, and she's bringing her expert policy-making skills to social media. The 2020 presidential candidate has plans to forgive student debt, rebuild the middle…
Moz Blog     •     May 30, 2019, 9:00 am
Posted by Dr-PeteAt the end of last week, Google announced a major design change for mobile search results. Minor design tests and changes happen frequently, but this roll-out included two major…
Moz Blog     •     May 29, 2019, 9:00 am
Posted by TheMozTeamNot so long ago, tracking a “United States” SERP could give you an accurate depiction of what a searcher would see, regardless of where in the country they were. Now, unless a…
Search Engine Roundtable     •    
Google's John Mueller said on Twitter that the Indexing API is not for use on all types of content. He said it only should be used for job posting & live stream structured data. Anything else you…
Social Media Marketing | Social Media Examiner     •     May 20, 2019, 10:00 am
Have you noticed a change in Facebook ad relevance scores? Wondering what the three new Facebook ad relevance diagnostics tell you? In this article, you’ll learn how to use Facebook ad relevance…

Monday, June 3, 2019

Stop Thinking About Personalized Content as an Extra
Content Marketing Institute     •     June 3, 2019, 10:00 am
Personalization is not a detail or an add-on when it comes to your content. It should be an integral part of your content marketing strategy so you can build the sort of audience loyalty we all dream…
Social Media Marketing | Social Media Examiner     •     May 8, 2019, 10:00 am
Want to run Facebook ads to promote your products or services? Wondering which type of Facebook ad campaigns to start with? In this article, you’ll discover three types of Facebook advertising…
Latest News - AdAge     •     May 31, 2019, 7:53 pm
The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working…

Sunday, June 2, 2019

How to Test Your Facebook Ads for Optimal Results
Social Media Marketing | Social Media Examiner     •     May 3, 2019, 10:00 am
Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message? To explore how to test your Facebook ads for optimal results, I…
Moz Blog     •     May 27, 2019, 9:00 am
Posted by TheMozTeamThis blog post was originally published on the STAT blog. The “People also search for” result isn’t new to desktop SERPs, but the rejigging it received in February last…
Social Media     •     May 21, 2019, 8:04 pm
Tesla has reportedly hired Adam Koszary, the man responsible for the "absolute unit" meme, as its new social media manager. Koszary, who used to work as the program manager for the Museum of English…
Latest News - AdAge     •     May 31, 2019, 3:26 pm
Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one…