Saturday, June 1, 2019

42 Popular Blogs Motivating Marketers
Content Marketing Institute     •     May 30, 2019, 10:00 am
If you’re like your fellow marketers, your favorite blogs offer succinct, clear, valuable, useful, and actionable articles. Read on to see if your picks are on this list and to find new sources for…
Social Media     •     May 25, 2019, 9:00 am
Digital marketing is one of the most sought-after, valued skills today. Period. (No disrespect to all the coders out there, of course.) That's because online marketing is now the lifeblood of any…
Social Media Marketing | Social Media Examiner     •     May 31, 2019, 10:00 am
Do you need a better content marketing plan? Wondering how to improve your content strategy? To explore creative ways to regularly create content, I interview Melanie Deziel. Melanie is a former…

Friday, May 31, 2019

How to Use IGTV for Marketers
Social Media Marketing | Social Media Examiner     •     May 17, 2019, 10:00 am
Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case? To explore IGTV and how it can help your business, I interview Jasmine Star. Jasmine is an Instagram expert,…
Content Marketing Institute     •     May 31, 2019, 10:00 am
While audiences may no longer see a difference between brand- and publisher-created content, each business type can learn from the other on how to succeed in today’s complicated content marketing…
Moz Blog     •     May 28, 2019, 12:05 am
Posted by TheMozTeamThis blog post was originally published on the STAT blog. With local search as competitive as it is, it’s no longer a question of whether or not you should optimize for local —…
Search Engine Roundtable     •    
I don't follow much about search quality with Google specifically outside of the United States because we know Google tries hard to make their algorithms work globally but sometimes based on the…
Search Engine Roundtable     •    
I've been covering the favicon change in the search results almost every day since it launched but a new question SEOs want to know is how long would it take Google to update the favicon they display…

Thursday, May 30, 2019

Seventh Generation will move to Opinionated from 72andSunny
Latest News - AdAge     •     May 29, 2019, 10:54 pm
Unilever’s Seventh Generation will shift its creative account to independent Opinionated, Portland, Oregon, next year as incumbent 72andSunny continues through year end on a project basis, a…
Social Media Marketing | Social Media Examiner     •     May 28, 2019, 10:00 am
Are you looking for some good podcasts to listen to while commuting? Wondering which podcasts are the best? We’ve done the research for you. Below are the top marketing podcasts by category along…
Resources     •     May 28, 2019, 10:18 am
What if you had a magic wand and could make any change you wanted on social media? Quite a question, right? Well, we dove into the many different what if scenarios — both real and imagined — that…

Wednesday, May 29, 2019

Why Google Keyword Rankings Still Matter for SEO
Content Marketing Institute     •     Wed, 29 May 2019 10:00:43 +0000
Do keyword rankings matter anymore? SEO changes over the years, but that hardly means it makes sense to overlook search engine rankings. Here are 10 things you need to know (or be reminded of).…
Content Marketing Institute     •     Fri, 24 May 2019 10:00:50 +0000
If you ever get content creator’s block, you’ll want to read this. Acclaimed National Geographic photographer Dewitt Jones talks creativity and the art of finding the extraordinary in the ordinary.…
Content Marketing Institute     •     Tue, 28 May 2019 10:00:17 +0000
If you love planning, you should love action even more. To create a successful content marketing program, you need to have both. Yet too few companies do both well. Here are three tools that make any…
Search Engine Roundtable     •    
Google has launched their new mobile search design that shows favicons in the search snippets. Some folks started to take advantage of that intentionally while others just had favicons against…

Tuesday, May 28, 2019

Instagram Creator Accounts: What Marketers Need to Know
Social Media Marketing | Social Media Examiner     •     Tue, 21 May 2019 10:00:05 +0000
Do you want more tools to connect with your audience on Instagram? Have you heard about Instagram creator accounts? In this article, you’ll learn how switching to an Instagram creator account can…
Search Engine Roundtable     •    
John Mueller from Google posted on Twitter that he will be creating more Q&A videos around SEO and webmaster related questions with Google search. He said you can submit your not site-specific…
Search Engine Roundtable     •    
It was a pretty busy week with a possible Google search algorithm update on Wednesday. In addition, we had two different indexing bugs, one on Wednesday, which was fixed and one last night, which is…
Search Engine Roundtable     •    
Google is now showing a video box in the mobile search results that highlights a large video at the top with two smaller video thumbnails below that video. On desktop, you get just the three videos…
Latest News - AdAge     •     Mon, 27 May 2019 03:00:00 EDT
On a recent trip to Tokyo, I came across something curious: Muji, a Japanese stationery brand, had opened its first hotel there in 2016. Upon further investigation, I discovered this wasn’t a one-off…

Monday, May 27, 2019

7 Triggers That Make People Want to Share Your Content
Content Marketing Institute     •     Mon, 27 May 2019 10:00:24 +0000
Did you add simple elements to your content to make it highly shareable? Known as “share triggers,” they’re easy to create – and they work. Even better, you don’t need a big following or email list.…
Social Media     •     Fri, 24 May 2019 15:16:39 +0000
There's a reason "Old Town Road" has been No.1  for seven weeks straight: Everyone loves it. That includes this gym full of elementary schoolers, who closed out their school's fifth grade talent show…
Latest News - AdAge     •     Fri, 24 May 2019 19:29:03 EDT
The National Rifle Association’s escalating legal feud with its longtime public-relations agency has taken a bizarre turn, with the gun lobby claiming that the PR firm stole a confidential PowerPoint…

Sunday, May 26, 2019

Will the Real ROI In Content Please Stand Up
Content Marketing Institute     •     Wed, 22 May 2019 10:00:22 +0000
Can you really measure the ROI of content marketing? Yes, if you realize that most of marketing isn’t actually an investment. Here’s what you should be thinking about before you answer the ROI…
Content Marketing Institute     •     Thu, 23 May 2019 10:00:07 +0000
Most B2B and B2C marketers used social media more in the past year. An effective way to distribute content, it’s a challenging space. Here are seven secrets from North Coast Media’s audience…
Social Media Marketing | Social Media Examiner     •     Wed, 22 May 2019 10:00:44 +0000
Want to add more video to your social media marketing? Wondering how other businesses use video? In this article, you’ll discover three types of video that work for any business on IGTV, Twitter, and…
Social Media     •     Thu, 16 May 2019 00:56:59 +0000
Donald Trump wants you to know that he totally understands your online struggle.  The 45th President of the United States is famous for complaining about the perceived censoring of conservatives on…
Search Engine Roundtable     •    
Here is a recap of what happened in the search forums today...