Saturday, May 18, 2019

How to Use Google Data Studio to Analyze Your Facebook Ads
Social Media Marketing | Social Media Examiner     •     Tue, 23 Apr 2019 10:00:45 +0000
Want to better understand your Facebook ad performance? Have you considered using Google Data Studio? In this article, you’ll discover how to create seven valuable Google Data Studio charts that can…
Social Media Marketing | Social Media Examiner     •     Fri, 26 Apr 2019 10:00:44 +0000
Do you want to run successful Facebook retargeting ads? Wondering what tactics can improve your Facebook campaign performance? To explore advanced Facebook retargeting, I interview Susan Wenograd.…
Search Engine Roundtable     •    
It was a busy week, Google told us there were no core updates or infrastructure updates recently despite rumors there were. Google said they rolled out the new GoogleBot over several months and the…
Content Marketing Institute     •     Thu, 16 May 2019 10:00:33 +0000
Before you run to your creative director to ask for a redesign of your blog, content hub, or website, take a beat. And read expert advice from two designers who know what can go wrong and how to help…
Latest News - AdAge     •     Fri, 17 May 2019 13:47:59 EDT
The internet has lost one of its most insatiable stars. Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven. The official Grumpy Cat Twitter…

Friday, May 17, 2019

How Often Does Google Update Its Algorithm?
Moz Blog     •     2019-05-14T00:01:00+00:00
Posted by Dr-PeteIn 2018, Google reported an incredible 3,234 improvements to search. That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of…
Content Marketing Institute     •     Tue, 14 May 2019 10:00:08 +0000
New content marketing tools always spring up in the digital marketing landscape. It’s tough to keep up on the ones that will make your team’s life easier. This is your introduction to five relatively…
Resources     •     Mon, 13 May 2019 10:18:56 +0000
There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit? We’d love to let you in on a secret one that’s flying under…
Search Engine Roundtable     •    
July 2018 Google told us they would be changing the referral source URL from Google Images from https://www.google.com to https://images.google.com but that isn't going to happen anymore. Google…
Search Engine Roundtable     •    
Watching the comments about Google's first mythbusting video reminds me of the comments around the final season of Game of Thrones. All this hype for this series and the first show did not live up…

Thursday, May 16, 2019

How to 'come out' as an employee with mental illness
Latest News - AdAge     •     Thu, 16 May 2019 03:00:00 EDT
Coming out for the first time—whether it be as gay, trans, or a person with mental illness—can be the greatest challenge and the bravest act of many people’s lives. Questions emerge: Will my family…
Social Media Marketing | Social Media Examiner     •     Sat, 11 May 2019 10:00:05 +0000
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Social Media Marketing | Social Media Examiner     •     Mon, 06 May 2019 10:00:15 +0000
Are your Instagram stories helping you reach your business goals? Wondering how to dig deeper into your Instagram stories’ performance? In this article, you’ll learn how to combine Instagram Insights…

Wednesday, May 15, 2019

How to Get Google Eyes for Your Content
Content Marketing Institute     •     Mon, 13 May 2019 10:00:25 +0000
Organic search is a competitive playing field. How can you get your content to stand out? It must attract Google’s attention. To do that, make sure you’re sending these seven signals. Continue…
Search Engine Roundtable     •    
Google had their big Marketing Live event where they announced a boat load of new ad features yesterday. These announcements are captured nicely by Greg Sterling and the Search Engine Land team over…
Moz Blog     •     2019-05-15T00:06:00+00:00
Posted by TheMozTeamYour organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find…

Tuesday, May 14, 2019

SEO & Progressive Web Apps: Looking to the Future
Moz Blog     •     2019-05-13T00:03:00+00:00
Posted by tombennetPractitioners of SEO have always been mistrustful of JavaScript. This is partly based on experience; the ability of search engines to discover, crawl, and accurately index content…
Moz Blog     •     2019-05-07T09:00:00+00:00
Posted by MiriamEllisStaff at your agency get asked this question just about every day, and it’s a local SEO forum FAQ, too: “I’m located in ‘x’, but how do I rank beyond that?” In fact, this query…
Latest News - AdAge     •     Mon, 13 May 2019 22:14:59 EDT
Welcome to our special pop-up TV upfronts roundup. Each day this week we're bringing you breaking news and some of the best (and worst) of TV’s dog-and-pony show, curated by Jeanine Poggi, senior…
Latest News - AdAge     •     Mon, 13 May 2019 21:47:10 EDT
In its first upfront presentation since selling off its studio assets and basic-cable networks to the Walt Disney Co., Fox on Monday pitched itself to advertisers as a scrappy underdog that also…
Content Marketing Institute     •     Thu, 09 May 2019 10:00:54 +0000
Over half of people in a Google survey wouldn’t wait for a website that took more than three seconds to load on their mobile device. Would your site meet that test? These 13 tools can help you test…

Monday, May 13, 2019

Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry
Resources     •     Wed, 08 May 2019 07:00:05 +0000
Great businesses see the future differently. Apple made CD’s redundant, and gave us 1,000 songs in our pocket Airbnb took travel, and made us all feel at home across globe Netflix made video rentals…
Social Media     •     Fri, 10 May 2019 18:03:09 +0000
In an op-ed for The New York Times, Chris Hughes says regulations are needed for U.S. tech companies. Read more...More about Tech, Facebook, Technology, Mashable Video, and Mark Zuckerberg
Search Engine Roundtable     •    
You can now discover, see and listen to audio podcasts directly in search. This was part of the overall I/O keynote from Wednesday, but launched yesterday morning and you can I can see it on both…
Moz Blog     •     2019-05-10T00:03:00+00:00
Posted by sam.marsdenWe know how important page speed is to Google, but why is that, exactly? With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there…

Sunday, May 12, 2019

Google My Business Tests Design & Layout Update
Search Engine Roundtable     •    
It looks like the folks at Google My Business are testing and maybe rolling out yet another new design for the Google My Business console. The new design lets you update the cover photo easily, the…
Moz Blog     •     2019-05-09T09:00:00+00:00
Posted by briangormanhThe Schema.org vocabulary is the ultimate collab. Thanks to a mutual handshake between Google, Microsoft, Yahoo, and Yandex, we have a library of fields we can use to…
Moz Blog     •     2019-05-08T13:00:00+00:00
Posted by PJ_HowlandWe’re digital marketers; we make our living in a constantly changing (and consistently misunderstood) industry. It’s easy to feel like even those who are closest to us don’t…