Saturday, May 11, 2019

How SparkNotes' social media accounts mastered the art of meme-ing literature
Social Media     •     Sun, 05 May 2019 10:00:00 +0000
Most millennials know SparkNotes as the ultimate no-nonsense study buddy, but today’s students not only receive help with schoolwork from the website, they get high-quality entertainment,…
Latest News - AdAge     •     Fri, 10 May 2019 13:52:16 EDT
Just Inc. is eager to get people to try its eggless Just Egg product, hosting a series of pop-up events just as interest in plant-based foods heats up. This week, the company set up a…
Content Marketing Institute     •     Fri, 10 May 2019 10:00:18 +0000
Re-energize your old (successful) content by republishing it. Does an article need a minor update? Should you redirect it to a similar version with a new URL? Or should you keep the old URL? Learn…
Content Marketing Institute     •     Tue, 07 May 2019 10:00:52 +0000
Have you defined quality for your content? If not, how do you know how to create it? Or even if your content is successful in the context of your brand? Learn how over 35 experts define and achieve…

Friday, May 10, 2019

New Facebook F8 Announcements and What They Mean for Marketers
Social Media Marketing | Social Media Examiner     •     Sat, 04 May 2019 10:00:21 +0000
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Social Media Marketing | Social Media Examiner     •     Fri, 10 May 2019 10:00:41 +0000
Do you want to drive more foot traffic into your local business? Wondering how social media marketing can help? To explore how local businesses can drive more foot traffic, I interview Stacy Tuschl.…
Social Media Marketing | Social Media Examiner     •     Mon, 22 Apr 2019 10:00:20 +0000
Looking for better ways to create videos, audio, and images? Want a list of tools to help? In this article, you’ll explore 26 apps and tools for mobile and desktop from the Social Media Marketing…
Content Marketing Institute     •     Wed, 08 May 2019 10:00:50 +0000
Do you face the personalization paradox? You want to create content customized for your audience. But you don’t want to seem overly knowing or familiar and raise their privacy flags. Here’s how to…

Thursday, May 9, 2019

Kraft’s clever gift for moms, Disney’s bad news about Vice and a few ‘Archie’ memes: Thursday Wake-Up Call
Latest News - AdAge     •     Thu, 09 May 2019 06:00:00 EDT
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people…
Social Media Marketing | Social Media Examiner     •     Tue, 07 May 2019 10:00:50 +0000
Wondering how fellow marketers are using social media? Want to know what marketers plan to do with organic social activities, video marketing, and social ads? In our 11th annual social media study,…
Social Media     •     Sat, 04 May 2019 09:00:00 +0000
Tweet. Post. Retweet. Repost. Comment. Why spend your time doing menial social media management tasks when you could be working on broader strategies that acquire users at a greater rate? That's the…
Moz Blog     •     2019-05-07T00:03:00+00:00
Posted by Dr-PeteThe short answer is "yes." You can reverse a 301-redirect, even though it's technically permanent. The long answer, though, is that this change may not work the way you'd expect or…

Wednesday, May 8, 2019

Nearly 5 billion Facebook users will be deceased by the century's end
Social Media     •     Thu, 02 May 2019 15:50:32 +0000
According to a study by Oxford University, there could be more dead Facebook accounts than live ones by 2100. Read more...More about Facebook, Internet, Mashable Video, Social Media, and Social Media…
Social Media     •     Mon, 06 May 2019 14:37:41 +0000
In honor of Mental Health Awareness Month, Instagram co-launched a powerful campaign to help raise awareness on social media. The #RealConvo Campaign — spearheaded by both Instagram and the American…
Search Engine Roundtable     •    
The past month in terms of Google search, SEO and webmaster related topics can be summed up into two primary categories. First is the massive number of bugs and the second is about new features and…
Resources     •     Mon, 06 May 2019 10:23:53 +0000
One of the most popular topics in social media marketing is how to get more followers. And not just any followers — real followers, no bots. Brands want to grow their followers authentically by…

Tuesday, May 7, 2019

Stephen Merchant breaks down how technology has changed what it means to be famous
Social Media     •     Fri, 03 May 2019 09:00:00 +0000
Read more... {"player":{"description":"Being a celebrity is a whole different ball game these…
Content Marketing Institute     •     Thu, 25 Apr 2019 10:00:43 +0000
Cutting filler words bloating your online writing sharpens your point. It’s how you ratchet up your words’ value for readers. Clearer content is easier to understand. Here’s a list of common culprits…
Latest News - AdAge     •     Mon, 06 May 2019 17:13:12 EDT
Two senators slammed the Federal Trade Commission for the prospect that it might fine Facebook Inc. no more than $5 billion over multiple privacy violations and called for the agency to impose…

Monday, May 6, 2019

Congressman brings bucket of chicken to hearing after Barr doesn't show
Social Media     •     Thu, 02 May 2019 14:50:28 +0000
Democratic representative Steve Cohen arrived at William Barr's House Judiciary hearing with a fake chicken (technically a rooster) and a bucket of KFC. Why? Barr didn't show, so he is — wait for it,…
Social Media     •     Fri, 03 May 2019 09:30:00 +0000
Stephen Merchant, the writer and director of the recently released (and very funny) film Fighting with My Family, joined Sam Haysom and Nikolay Nikolov, the co-hosts of the Fiction Predictions…
Social Media Marketing | Social Media Examiner     •     Mon, 08 Apr 2019 10:00:30 +0000
Want the right people to see your Facebook ads more often? Have you considered using the Reach objective? In this article, you’ll discover how to use Facebook’s Reach objective to target…
Content Marketing Institute     •     Mon, 06 May 2019 10:00:58 +0000
Aetna embarked on a multifaceted transformation to enhance its delivery of valuable, frictionless content experiences across its digital platforms. Its vice president of marketing technology and…
Latest News - AdAge     •     Mon, 06 May 2019 07:03:02 EDT
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people…

Sunday, May 5, 2019

Google Ads Mistakes to Avoid - Whiteboard Friday
Moz Blog     •     2019-05-03T00:14:00+00:00
Posted by DiTomasoContrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around,…
Latest News - AdAge     •     Fri, 03 May 2019 11:57:26 EDT
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May…
Search Engine Roundtable     •    
This was a super busy week starting with a possible Google search algorithm update over the weekend. Google also admitted they lost 16-days worth of data within Google Search Console...
Search Engine Roundtable     •    
Google has announced with a video on the Google Webmasters YouTube channel a new video series named SEO mythbusting. The trailer for the series looks awesome and fun - but let's see what the actual…