Saturday, May 4, 2019

A 6-Step Workflow to Create Video for Multiple Platforms
Social Media Marketing | Social Media Examiner     •     Wed, 01 May 2019 10:00:48 +0000
Is video an important part of your social media marketing? Looking for an efficient way to create video for multiple social platforms? In this article, you’ll discover a six-step video workflow to…
Social Media     •     Wed, 01 May 2019 18:19:14 +0000
By its very definition, a secret crush is one which you have no intention of sharing with the world — and certainly not with the person you have a crush on. You might unpack your feelings in a…
Content Marketing Institute     •     Mon, 29 Apr 2019 10:00:32 +0000
A lot of people live in Expertville. Too few live in the Land of the Visionary. To truly stand out and make a bigger impact, make the move to the visionary world – and be inspired by these real-life…
Search Engine Roundtable     •    
I was asked by someone on Twitter last week if Google is more buggier than normal these days, with the indexing bugs, Search Console issues, cache date issues, mobile-friendly notices and the list…

Friday, May 3, 2019

Is it OK to be 420 friendly on main?
Social Media     •     Sat, 20 Apr 2019 10:30:00 +0000
It's 4/20 baby!!! It's Saturday, you're lit, brain perfectly calibrated to toasted, sparking your joy, blowing smoke rings so on point it feels criminal not to share on your Instagram story. But…
Content Marketing Institute     •     Fri, 03 May 2019 10:00:24 +0000
NASCAR dads. Soccer moms. Millennials. Those words conjure images of a person or group. Are they stereotypes or personas? Does it matter? And how does it all fit with your content marketing? Ten…
Content Marketing Institute     •     Wed, 01 May 2019 10:00:12 +0000
It’s time to get back to the writing gym. Don’t worry if you haven’t worked out in a while, now is a great time to start. Check out these five exercises (before-and-after looks, tips, and even a…
Social Media Marketing | Social Media Examiner     •     Fri, 12 Apr 2019 10:00:53 +0000
Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features? To explore what’s new with Facebook Groups and how the changes benefit marketers, I interview…
Latest News - AdAge     •     Fri, 03 May 2019 05:00:00 EDT
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend! People—people like you and me—conduct…

Thursday, May 2, 2019

Twitter Adds Subtitles to Native Video
Social Media Marketing | Social Media Examiner     •     Sat, 06 Apr 2019 10:00:21 +0000
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Social Media Marketing | Social Media Examiner     •     Sat, 30 Mar 2019 10:00:02 +0000
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Latest News - AdAge     •     Thu, 02 May 2019 03:00:00 EDT
Greetings from Spring Break. As we type this, we hope you’re having as great a time as this fellow off-roading in his John Deere “weekend freedom machine.” After all, who among us wouldn’t want to…
Content Marketing Institute     •     Thu, 02 May 2019 10:00:05 +0000
A press pack or media kit sounds simple and obvious for public relations pros pitching media to write about a company. But many marketers don’t think about how a press kit can be helpful to their…

Wednesday, May 1, 2019

Ruth Asawa Google Wire Sculpture Doodle
Search Engine Roundtable     •    
Today is Asian-American Pacific Islander month and to commemorate the kick off the month, Google has a Doodle featuring Ruth Asawa's wire sculpture work. The Doodle is a wire sculpture of the Google…
Search Engine Roundtable     •    
Here is a recap of what happened in the search forums today...
Latest News - AdAge     •     Wed, 01 May 2019 09:01:43 EDT
Hulu has topped 28 million U.S. subscribers, gaining at least 3 million users since January, the streamer announced ahead of its NewFront presentation on Wednesday morning. This includes 26.8 million…

Tuesday, April 30, 2019

Google Search Snippets With Image Collage Carousel
Search Engine Roundtable     •    
We know Google has image carousels in some of their search results snippets, that isn't new. But is showing a collage of images a new feature in this image carousel? Here is a screen shot from Mordy…
Resources     •     Mon, 29 Apr 2019 10:07:38 +0000
Live video remains a core feature of the top social networks, but have you noticed that the live video buzz may have cooled? Why isn’t anyone talking about live video anymore? How should you be…
Moz Blog     •     2019-04-30T00:03:00+00:00
Posted by TheMozTeamThis post was originally published on the STAT blog.Keyword lists keeping you up at night? We feel you — and so does every other SEO. There’s a lot that goes into producing a…
Content Marketing Institute     •     Tue, 30 Apr 2019 10:00:42 +0000
Want your content marketing program to be more successful? Don’t be oblivious to process. Get your hands dirty by exploring and optimizing the process of content marketing. And here’s how to begin –…

Monday, April 29, 2019

Programming Note: Offline For Passover 5779 - April 26th
Search Engine Roundtable     •    
This is a programming note that I will be 100% offline on Friday April 26th, for the Passover holiday. Any story published on Friday April 26th were pre-written and scheduled to go live on that…
Search Engine Roundtable     •    
Google's John Mueller said on Twitter the other day that "Some of these things really need context to make sense." "I've seen some pretty neat associations work out in search," he added. This was in…
Latest News - AdAge     •     Sun, 28 Apr 2019 18:00:00 EDT
U.S. agency revenue rose a tepid 1.7 percent in 2018, the weakest growth since the ad market emerged from recession. But there are positive indicators. Omnicom Group’s stock this month scored a…

Sunday, April 28, 2019

Bain Capital and Apollo among bidders for WPP's Kantar
Latest News - AdAge     •     Fri, 26 Apr 2019 14:16:18 EDT
Bain Capital and Apollo Global Management LLC are among several buyout firms that are still in the running to acquire a majority stake in British advertising giant WPP Plc’s data and market research…
Latest News - AdAge     •     Fri, 26 Apr 2019 16:36:48 EDT
It was great to see many of you at last week’s Ad Age A-List & Creativity Awards gala and to celebrate your wins. You all looked marvelous and (largely) behaved yourselves.  But now it’s back to the…
Social Media     •     Wed, 17 Apr 2019 20:17:57 +0000
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