Saturday, April 27, 2019

Procter & Gamble's docu-style videos exclusive to Hulu
Latest News - AdAge     •     Fri, 26 Apr 2019 16:55:03 EDT
Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced…
Latest News - AdAge     •     Fri, 26 Apr 2019 13:29:52 EDT
Hardee’s is taking a cue from the nonprofit world to promote the return of its roast beef sandwich. The original roast beef sandwich is about as simplistic as they come. The sliced roast beef on a…
Social Media     •     Wed, 17 Apr 2019 17:24:33 +0000
Congrats to Jack Dorsey for, once again, becoming a meme on his own platform. The Twitter CEO made an appearance at TED 2019 in Vancouver this week wearing what I assume is his favorite black beanie.…
Content Marketing Institute     •     Fri, 26 Apr 2019 10:00:05 +0000
Your site sees a lot of traffic, but conversions are apathetic. Could your call to action be the blame? Look at these four before-and-after CTA examples to see what you could do better and improve…
Social Media Marketing | Social Media Examiner     •     Sat, 27 Apr 2019 10:00:41 +0000
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…

Friday, April 26, 2019

Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test
Content Marketing Institute     •     Wed, 17 Apr 2019 10:00:47 +0000
Should we follow the research and best practices about content marketing? Maybe. But before you do, verify the data for your audience. CMI took a few findings from the recent Backlinko/BuzzSumo study…
Content Marketing Institute     •     Tue, 16 Apr 2019 10:00:19 +0000
Images attract more people to your content. People also are likely to retain content with visuals longer. But marketers, particularly text-focused marketers, struggle to create or find the best…
Moz Blog     •     2019-04-26T00:10:00+00:00
Posted by Cyrus-ShepardDo you need to disavow links in the modern age of Google? Is it safe? If so, which links should you disavow? In this Whiteboard Friday, Cyrus Shepard answers all these…
Search Engine Roundtable     •    
Daniel Waisberg, who recently moved to the Google search team, posted his first blog post under his new position. In the blog post he posted a reminder on how structured data can help richen up the…
Search Engine Roundtable     •    
Google has announced a new bug yesterday, this time with Google possibly selecting unrelated canonical URLs. Google said this can impact breadcrumb trails on mobile which might reflect the unrelated…

Thursday, April 25, 2019

Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries
Moz Blog     •     2019-04-23T00:07:00+00:00
Posted by MiriamEllis“A good chef has to be a manager, a businessman and a great cook. To marry all three together is sometimes difficult.” - Wolfgang Puck I like this quote. It makes me hear phones…
Social Media Marketing | Social Media Examiner     •     Wed, 10 Apr 2019 10:00:05 +0000
Looking for ways to boost your credibility using social media? Wondering how to capitalize on positive company mentions? In this article, you’ll discover how to incorporate social proof into your…
Latest News - AdAge     •     Wed, 24 Apr 2019 16:52:50 EDT
A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their…
Search Engine Roundtable     •    
You've seen the Google local services ads before, they have the Google Guarantee label on them. But when the Google Assistant started showing ads, people asked how does one not pay to show up in the…

Wednesday, April 24, 2019

Google My Business: POI Establishment Category
Search Engine Roundtable     •    
I am seeing reports of business owners and local SEOs saying they are seeing a new category being added to some of the business listings they manage. The category is called POI Establishment and…
Social Media     •     Thu, 18 Apr 2019 01:55:59 +0000
Facebook has been embroiled in another password-related mess. As reported by Business Insider, the social media giant inadvertently uploaded the email contacts of 1.5 million users who had just…
Content Marketing Institute     •     Wed, 24 Apr 2019 10:00:57 +0000
New Content Marketing Institute research highlights that the struggle with content management strategy lies in the unused junk drawer of once bright and shiny technology. Learn why marketers are…

Tuesday, April 23, 2019

Why You Shouldn’t Ignore Search Intent Optimization
Content Marketing Institute     •     Tue, 23 Apr 2019 10:00:46 +0000
Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search. …
Search Engine Roundtable     •    
Here we have Danny Sullivan, who now works at Google, defending Google's organic, free search results. He said again, Google's organic results are not influenced by ads, the Google Ad program and…
Social Media     •     Tue, 16 Apr 2019 14:26:01 +0000
These cats and dogs have more money than most people. Some are owned by celebrities and royalty, while some made their own brand. Read more...More about Dogs, Animals, Cats, Mashable Video, and Pets
Social Media     •     Fri, 19 Apr 2019 14:00:00 +0000
Managing a brand’s social media is tricky for anyone in 2019, and it’s even more challenging if you’re the social voice (and face) of Pornhub, the web’s most popular porn site. We spoke with Aria…
Social Media Marketing | Social Media Examiner     •     Tue, 09 Apr 2019 10:00:45 +0000
Do you attend live events? Wondering how to maximize your prospecting efforts at events? In this article, you’ll find a strategic plan for identifying and connecting with prospects via social media…

Monday, April 22, 2019

Get a Plan: How to Make the Most of Influencer Marketing
Content Marketing Institute     •     Mon, 22 Apr 2019 10:00:57 +0000
Influencer marketing campaigns can be tricky and time consuming without the right plan. If you want today’s social tastemakers to amplify your content’s reach and power of persuasion, here are some…
Social Media     •     Tue, 16 Apr 2019 12:08:09 +0000
Watching the footage of Notre-Dame cathedral engulfed with flames, it's hard to feel anything other than heartbreak and grief.  Interspersed between the devastating imagery of the burning building…
Latest News - AdAge     •     Fri, 19 Apr 2019 19:47:19 EDT
Zeta Global on Friday said it reached a definitive agreement to acquire the technology and assets from ad tech company Sizmek, in a deal estimated to be in the neighborhood of $36 million. Sizmek,…

Sunday, April 21, 2019

How to Cross-Post to Instagram From Your Facebook Page
Social Media Marketing | Social Media Examiner     •     Wed, 17 Apr 2019 10:00:17 +0000
Do you use Instagram and Facebook for your business? Are you looking for a way to post to Instagram from your desktop? In this article, you’ll learn how to cross-post from Facebook to Instagram via…
Moz Blog     •     2019-04-19T00:02:00+00:00
Posted by randfishThe final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to…
Content Marketing Institute     •     Thu, 18 Apr 2019 10:00:03 +0000
Better is a simple word. But the path to better isn’t simple. At ContentTECH Summit, experts united to help content pros figure out the processes and technology to provide audiences with better…