Saturday, April 20, 2019

Links as a Google Ranking Factor: A 2019 Study
Moz Blog     •     2019-04-10T00:03:00+00:00
Posted by EricEngeDo Links Still Matter? For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. We did that using…
Latest News - AdAge     •     Fri, 19 Apr 2019 12:49:01 EDT
Genealogy company Ancestry has taken down a recent commercial following public outcry that the ad whitewashes slavery. The Lehi, Utah-based company removed the ad from YouTube on Thursday and is in…
Latest News - AdAge     •     Fri, 19 Apr 2019 15:14:03 EDT
We're starting this week's brief with some exciting news of our own. Ad Age has hired Lindsay Rittenhouse (below) to be our new agency reporter. Many of you already know Lindsay from Adweek, where…

Friday, April 19, 2019

How to Create Video Ad Funnels That Work
Social Media Marketing | Social Media Examiner     •     Fri, 05 Apr 2019 10:00:11 +0000
Thinking about creating more video ads? Wondering how to produce more effective social media video ads? To explore how to create video ad funnels that work, I interview video ads expert Travis…
Latest News - AdAge     •     Thu, 18 Apr 2019 15:12:52 EDT
Weed is paying off for the maker of Modelo and Corona. The alcohol giant Constellation Brands Inc. set off a flurry of financial activity in the burgeoning cannabis industry when it announced in…
Content Marketing Institute     •     Fri, 19 Apr 2019 10:00:27 +0000
Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. What are they doing wrong? Read on for 22 of…
Search Engine Roundtable     •    
Here is a recap of what happened in the search forums today...

Thursday, April 18, 2019

Is Your Content Ready to Zig and Zag With Your Buyers?
Content Marketing Institute     •     Thu, 11 Apr 2019 10:00:09 +0000
Prospects follow a messy path to buying. Does that mean you should give up on the straight path buyer-journey model? Nope. Organize your content so it’s ready for the mess, while keeping those stages…
Social Media Marketing | Social Media Examiner     •     Sat, 16 Mar 2019 10:00:32 +0000
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Listen now or find the Social Media Marketing…
Moz Blog     •     2019-04-17T18:09:00+00:00
Posted by Dr-PeteThe Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most…

Wednesday, April 17, 2019

12 Steps to Lightning Page Speed
Moz Blog     •     2019-04-15T00:03:00+00:00
Posted by WallStreetOasis.comAt Wall Street Oasis, we’ve noticed that every time we focus on improving our page speed, Google sends us more organic traffic. In 2018, our company's website reached…
Moz Blog     •     2019-04-03T01:00:00+00:00
Posted by Danielle_LaundersWith MozCon 2019 right around the corner, we’re excited to announce our annual open call for community speakers! Are you the person that everyone in your office goes to for…
Resources     •     Tue, 16 Apr 2019 07:20:38 +0000
Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to…

Tuesday, April 16, 2019

Janelle Monáe at Coachella will be your new friendship meme
Social Media     •     Mon, 15 Apr 2019 17:51:28 +0000
Next time you'd like to support a friend in meme form (a vital part of any friendship), no need to pull out that Amy Poehler GIF from Mean Girls.  Turn instead to Janelle Monáe, who had a great time…
Social Media Marketing | Social Media Examiner     •     Sat, 13 Apr 2019 10:00:30 +0000
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Moz Blog     •     2019-04-12T00:08:00+00:00
Posted by randfishWe've arrived at one of the meatiest SEO topics in our series: technical SEO. In this fifth part of the One-Hour Guide to SEO, Rand covers essential technical topics from…
Search Engine Roundtable     •    
The Google de-indexing bug, which took about 6 days to resolve and is supposedly resolved as of last Thursday is now causing issues within Google Search Console. The coverage and enhancement…
Search Engine Roundtable     •    
Google's John Mueller said on Twitter that you can use the site command to check individual pages and see if they are indexed. Generally Google tells SEOs not to depend on the site command but with…

Monday, April 15, 2019

How to Create Content in a World With Bots
Content Marketing Institute     •     Mon, 15 Apr 2019 10:00:28 +0000
Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of…
Content Marketing Institute     •     Wed, 10 Apr 2019 10:00:44 +0000
Who’s to say your best content can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Not us. Here’s a three-step process to expand the opportunities to use your best content.…
Social Media Marketing | Social Media Examiner     •     Fri, 22 Mar 2019 10:00:54 +0000
Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian…
Moz Blog     •     2019-04-11T00:05:00+00:00
Posted by Dr-PeteOn Friday, April 5, after many website owners and SEOs reported pages falling out of rankings, Google confirmed a bug that was causing pages to be deindexed: MozCast showed a…
Search Engine Roundtable     •    
The same day Google launched the new Discover performance report in Google Search Console, Google announced they also now let you see your AMP Stories traffic. I have not seen any examples of AMP…

Sunday, April 14, 2019

Pinterest scales back IPO price in hopes to raise $1.5 billion
Social Media     •     Mon, 08 Apr 2019 16:25:16 +0000
Pinterest has set the pricing of its initial public offering slightly below its last  private-market valuation from two years ago. The social media website updated its IPO filing with the SEC on…
Latest News - AdAge     •     Fri, 12 Apr 2019 20:00:16 EDT
"Game of Thrones" will be a source of ample buzz this weekend as the HBO drama embarks on its eighth and final season on Sunday. More than 10 million folks regularly tune in to watch the program’s…
Latest News - AdAge     •     Fri, 12 Apr 2019 12:21:37 EDT
Hulu, the streaming TV service now majority-owned by Walt Disney Co., may finally be heading overseas. Disney is evaluating markets outside the U.S. for the online platform, executives said at the…