Saturday, April 6, 2019

Don’t Fail in the Future: Develop an Audio Strategy Today
Content Marketing Institute     •     Fri, 05 Apr 2019 10:00:28 +0000
As more people move to a sound-based, voice-activated world, content marketers aren’t listening well. Audio is the most underused medium in their toolkit. But that changes now with this counsel on…
Social Media     •     Fri, 05 Apr 2019 14:49:24 +0000
It doesn't matter how cynical you are online; videos of musicians inviting people onstage are still wholesome and good. Michael Bublé participated in this pleasant genre on Wednesday night, when h…
Moz Blog     •     2019-04-02T09:00:00+00:00
Posted by tomek_rudzkiIt’s rather common for companies to build their websites using modern JavaScript frameworks and libraries like React, Angular, or Vue. It’s obvious by now that the web has m…
Social Media Marketing | Social Media Examiner     •     Sat, 02 Mar 2019 11:00:09 +0000
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing …

Friday, April 5, 2019

Google Said Their Speed Update Resulted In A Faster Web
Search Engine Roundtable     •    
Google has posted on their webmaster blog that the results of announcing and launching a new algorithmic ranking factor - the Speed Update, resulted in an overall faster web. Google said they…
Moz Blog     •     2019-04-04T00:03:00+00:00
Posted by AlliBerry3There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to rea…
Latest News - AdAge     •     Thu, 04 Apr 2019 15:00:00 EDT
A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it…

Thursday, April 4, 2019

Say goodbye to Google+
Social Media     •     Wed, 03 Apr 2019 14:28:49 +0000
Google said it would shut down the network last October when a data leak exposed personal information of nearly 500,000 users. An additional leak caused over 50 million accounts to be affected.…
Content Marketing Institute     •     Thu, 28 Mar 2019 10:00:53 +0000
To help you tackle the many challenges you face as a writer, we offer dozens and dozens of tips, tools, and examples. They’ll help you write content that stays on mission, wins readers over, a…
Social Media Marketing | Social Media Examiner     •     Fri, 29 Mar 2019 10:00:05 +0000
Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Ma…

Wednesday, April 3, 2019

The 5 SEO Recommendations That Matter in the End
Moz Blog     •     2019-03-26T00:03:00+00:00
Posted by Paola-Didone One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’…
Moz Blog     •     2019-04-01T00:03:00+00:00
Posted by Cyrus-ShepardLinks matter for SEO. A lot. Most marketers understand that links to websites count as “votes” on the web. Google — and other search engines — use these votes to rank w…
Content Marketing Institute     •     Wed, 03 Apr 2019 10:00:19 +0000
Your creative teams set out to create, distribute, and promote amazing content. But sometimes they get into a rut, leading to humdrum content with less-than-stellar results. Learn how to help lead…

Tuesday, April 2, 2019

5 (More) Secrets of Great Storytellers
Content Marketing Institute     •     Fri, 29 Mar 2019 10:00:19 +0000
Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to imp…
Moz Blog     •     2019-03-22T00:09:00+00:00
Posted by randfishBefore doing any SEO work, it's important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you'll get to know the…
Social Media Marketing | Social Media Examiner     •     Mon, 11 Mar 2019 10:00:22 +0000
Want to create better social video content? Looking for tips and tools to try? In this article, 10 video experts share the tactics and tools they use to create successful video content. #1: Simplify…
Ad Age - Ad Age Homepage     •     Tue, 02 Apr 2019 03:00:00 -0400
If you're looking for what's wrong with legacy brands, look no further than body hair. In 2018, Billie, a direct-to-consumer brand, launched Project Body Hair to spotlight women's razor ads that show…

Monday, April 1, 2019

Instagram may finally let users rewind and fast forward through videos
Social Media     •     Fri, 29 Mar 2019 16:12:11 +0000
Instagram users, rejoice! One of the most basic multimedia features may soon be coming to the platform. The Facebook-owned photo sharing social network is currently testing a seek bar on the app…
Content Marketing Institute     •     Fri, 22 Mar 2019 10:00:35 +0000
Both clients and content marketing agencies must appreciate that success requires at least a year. A client and an agency share what you should do to get off on the right foot and set yourself up for…
Search Engine Roundtable     •    
Google's John Mueller said on Twitter that if your content on your site is being outranked by robotted out pages, then you got work to do. In short, if you have a page on your site that you used the…

Sunday, March 31, 2019

Google Gifts Local Guide Socks
Moz Blog     •     2019-03-29T00:06:00+00:00
Posted by randfishSatisfying your searchers is a big part of what it means to be successful in modern SEO. And optimal searcher satisfaction means gaining a deep understanding of them and the querie…
Social Media Marketing | Social Media Examiner     •     Mon, 25 Mar 2019 10:00:18 +0000
Want to try something different with your Facebook advertising? Have you considered using text-based sponsored posts? In this article, you’ll learn how to write and structure two types of longer-fo…