Saturday, March 30, 2019

How to Recruit Paid Social Influencers
Social Media Marketing | Social Media Examiner     •     Tue, 05 Mar 2019 11:00:34 +0000
Want to run a successful influencer marketing campaign? Wondering how to formalize your influencer marketing partnerships? In this article, you’ll discover how to find and contract with paid soci…
Search Engine Roundtable     •    
Matt Cutts, the former Google spam fighting lead, now the Administrator of the United States Digital Service, said on Twitter that he still has a "few honeypot traps" to catch SEOs and then will…
Content Marketing Institute     •     Wed, 27 Mar 2019 10:00:14 +0000
If you like to scan content to pick up some helpful tips, this article and infographic are for you. Make your way through the alphabet for 26 nuggets to improve your headline-writing chops. Continue…
Social Media     •     Fri, 29 Mar 2019 20:29:42 +0000
Social media can be a fun and informative way to stay up-to-date with friends, co-workers, celebrities, and politicians. But it's important to remember that the photos and videos you share aren't…

Friday, March 29, 2019

Google Launches Google Ads Editor v.1 Replacing AdWords Editor
Search Engine Roundtable     •    
Google has launched the new Google Ads Editor to replace the AdWords Editor. This comes well after Google rebranded AdWords to Google Ads. With that, Google rebranded the AdWords Editor to Google…
Ad Age - Ad Age Homepage     •     Thu, 28 Mar 2019 14:55:00 -0400
Covered: Influential music site Pitchfork, which was acquired by publishing conglomerate Cond Nast in 2015, flexed its cultural muscle last night by hosting a party to celebrate its first digital…
Social Media     •     Thu, 28 Mar 2019 19:20:52 +0000
A viral prank is preying on Twitter users trying to access new color schemes. It’s really meant to fool them into violating a government age policy. Read more...More about Twitter, Technolog…

Thursday, March 28, 2019

The New York Post vs. the (non-Murdoch) media, Google backs local news: Publisher's Brief
Ad Age - Ad Age Homepage     •     Tue, 26 Mar 2019 14:00:00 -0400
Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the…
Search Engine Roundtable     •    
Here is a recap of what happened in the search forums today...
Social Media     •     Mon, 25 Mar 2019 18:05:08 +0000
Apple events are not traditionally hubs for bold style, so thank god for Wyatt Mitchell. Mitchell, who is the company's director of app design, stepped onstage at Monday's Apple event in Cupertino…
Social Media     •     Fri, 22 Mar 2019 09:00:00 +0000
Social media management is a fun and engaging job, but it can get incredibly stressful when you're in charge of multiple brands. Handling one account is mentally taxing enough, but what if you're…
Moz Blog     •     2019-03-23T14:33:29+00:00
Posted by randfishEver get that spooky feeling that Google somehow knows exactly what you mean, even when you put a barely-coherent set of words in the search box? You're not alone. The search giant…

Wednesday, March 27, 2019

Federal grand jury subpoenas major marketer in U.S. media buying probe
Ad Age - Ad Age Homepage     •     Mon, 25 Mar 2019 15:17:00 -0400
A federal grand jury has subpoenaed records from a large marketer as part of an investigation into U.S. media buying practices, according to people familiar with the matter, a sign that the probe is…
Ad Age - Ad Age Homepage     •     Tue, 26 Mar 2019 09:00:00 -0400
Adobe customers can now target Roku viewers with over-the-top programmatic ads using their own first-party data, allowing the companies to reduce redundancies in ads.This is the first time Roku has…
Moz Blog     •     2019-03-19T00:03:00+00:00
Posted by MiriamEllisYour agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business…
Search Engine Roundtable     •    
Yesterday Google added the ability to edit code inline within both the AMP test and the mobile-friendly test. So you can run the tools on your URLs and then make code changes in the tool's code…
Social Media     •     Tue, 19 Mar 2019 05:11:51 +0000
Facebook has revealed more details about the spread of the Christchurch terror attack video, and its seemingly relentless attempts to stop it. The social media giant said in a post the video was…

Tuesday, March 26, 2019

In praise of the weeklong social media break
Social Media     •     Sun, 24 Mar 2019 17:05:16 +0000
Perhaps your phone has delivered your weekly Screen Time report and you know, in your heart, that it's time to take a break from social media. This is good. A little break is nice every now and…
Search Engine Roundtable     •    
About ten days ago we began collecting data from you all around the Google March 2019 core update that touched down on March 12th. We collected over 500 responses and I wanted to share the results…
Ad Age - Ad Age Homepage     •     Mon, 25 Mar 2019 19:00:00 -0400
Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads…
Content Marketing Institute     •     Tue, 19 Mar 2019 10:00:01 +0000
Almost 80% of brands say they’re investing in influencer marketing. But are they spending those dollars wisely? To determine the success of your influencer program, you must have a way to track RO…

Monday, March 25, 2019

Win That Pitch: How SEO Agencies Can Land New Business
Moz Blog     •     2019-03-20T00:03:00+00:00
Posted by TheMozTeamIf you’re a digital agency, chances are you have your sights set on a huge variety of clients — from entertainment and automotive, to travel and finance — all with the…
Social Media     •     Fri, 15 Mar 2019 06:02:48 +0000
In a clear act of terror, multiple people have died after gunmen opened fire at mosques in Christchurch, New Zealand on Friday. New Zealand Police said four suspects are in custody, and that the…
Content Marketing Institute     •     Fri, 15 Mar 2019 10:00:39 +0000
Four of five marketers aren’t comfortable making sense of data, a recent survey says. Yet, they have access to powerful self-service marketing analytics tools. How can you get more proficient wi…

Sunday, March 24, 2019

What the H? How to Make Your Tags Matter in SEO
Content Marketing Institute     •     Thu, 21 Mar 2019 10:00:53 +0000
Before you can have a search audience’s eyes, your content needs to capture the attention of search engines. Learn the basics of maximizing your heading tags () to get your content found. Contin…
Moz Blog     •     2019-03-22T00:09:00+00:00
Posted by randfishBefore doing any SEO work, it's important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you'll get to know the…
Social Media Marketing | Social Media Examiner     •     Fri, 08 Mar 2019 11:00:03 +0000
Are you wondering how to grow your social influence? Do you have big dreams but need direction? To explore how to build powerful influence, I interview Nathan Latka. Nathan hosts The To…
Search Engine Roundtable     •    
Looks like Google is trying out the expandable featured snippets in the knowledge panel location. Mordy Oberstein spotted this and posted on Twitter videos and screen shots of it. I can replicate it.