Friday, May 24, 2019

10 Important Skills and Traits Your Social Media Manager Will Need
Resources     •     Mon, 20 May 2019 08:09:09 +0000
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows…
Search Engine Roundtable     •    
Over the past couple of days there has been limited chatter around ranking fluctuations and changes to the Google search ranking algorithm. I am honestly not seeing a huge spike in chatter but the…
Social Media Marketing | Social Media Examiner     •     Sat, 18 May 2019 10:00:34 +0000
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On today’s show, we explore the ramifications…
Moz Blog     •     2019-05-24T00:06:00+00:00
Posted by DiTomasoAgencies, are you set up for ongoing Google Tag Manager success? GTM isn't the easiest tool in the world to work with, but if you know how to use it, it can make your life much…
Content Marketing Institute     •     Tue, 21 May 2019 10:00:43 +0000
It started with a challenge. Lincoln Electric wanted to create an influencer marketing program. The brand’s out-of-the-box thinking focused on makers who knew how to produce good content and taught…

Thursday, May 23, 2019

3 Image Tools for Marketers on a Budget
Social Media Marketing | Social Media Examiner     •     Wed, 15 May 2019 10:00:53 +0000
Do you need to create professional-looking images for your social media marketing? Looking for mobile and desktop tools to help? In this article, you’ll discover three affordable image design tools…
Latest News - AdAge     •     Thu, 23 May 2019 06:00:00 EDT
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people…
Social Media     •     Thu, 16 May 2019 18:16:18 +0000
Social media is driving us crazy, and for some, the best solution is to get rid of it altogether. But just how hard is it to erase your digital self? Read more...More about Facebook, Twitter,…

Wednesday, May 22, 2019

How advertisers need to think about connected TV
Latest News - AdAge     •     Wed, 22 May 2019 06:01:00 EDT
Connected TVs are becoming a much bigger part of how consumers watch content. But measuring viewership on these devices continues to be a challenge. “All the data we have is at the household level,”…
Search Engine Roundtable     •    
Here is a recap of what happened in the search forums today...
Social Media Marketing | Social Media Examiner     •     Tue, 30 Apr 2019 10:00:58 +0000
Wondering how to easily install Facebook features on your website without editing the code? In this article, you’ll discover easy ways to install the Facebook pixel, the Facebook Messenger customer…

Tuesday, May 21, 2019

Facebook Updates Advertising Tools
Social Media Marketing | Social Media Examiner     •     Sat, 20 Apr 2019 10:00:49 +0000
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Social Media Marketing | Social Media Examiner     •     Mon, 13 May 2019 10:00:46 +0000
Want to know more about your competitors’ Facebook ad campaigns? Wondering how to study their ad strategy? In this article, you’ll discover six ways to research your competitors’ Facebook advertising…
Moz Blog     •     2019-05-17T00:02:00+00:00
Posted by Cyrus-ShepardIn SEO, speed is a competitive advantage. When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number…

Monday, May 20, 2019

GoogleBot Supports Simple POST Requests
Search Engine Roundtable     •    
Martin Splitt from Google responded to a question from an SEO around if Googlebot support fetch (or XMLHttpRequest) POST-requests? Martin said he had to test it and he did and he said Google does…
Content Marketing Institute     •     Fri, 17 May 2019 10:00:08 +0000
Instagram’s experimentation to stop showing "like" counts has teens and influencers wringing their hands. But what’s a content marketer to do? Take these seven suggestions to strengthen your social…
Content Marketing Institute     •     Mon, 20 May 2019 10:00:09 +0000
One size does NOT fit all when it comes to developing your personas. After negative response to his post about a three-question method, Aaron Agius is back to offer a more expansive take on personas.…

Sunday, May 19, 2019

Selena Gomez thinks social media is 'terrible' for her generation
Social Media     •     Fri, 17 May 2019 13:30:29 -0700
Gomez made her opinion known during a Cannes Film Festival press conference for her film, The Dead Don't Die. Read more...More about Mashable Video, Social Media, Selena Gomez, Entertainment, and…
Content Marketing Institute     •     Wed, 15 May 2019 10:00:45 +0000
Outsourcing content creation is a great option for marketers who don’t have enough time, experience, or in-house talent to execute all their ideas. Use these tips to find, vet, and onboard the best…
Moz Blog     •     2019-05-14T05:55:00+00:00
Posted by MiriamEllisExciting secrets can be so hard to keep. Finally, all of us at Moz have the green light to share with all of you a first glimpse of something we’ve been working on for months…
Social Media Marketing | Social Media Examiner     •     Tue, 16 Apr 2019 10:00:45 +0000
Are you struggling to grow your YouTube channel? Wondering how to create videos people will find and watch? In this article, you’ll discover how to develop a video series that helps turn one-time…

Saturday, May 18, 2019

How to Use Google Data Studio to Analyze Your Facebook Ads
Social Media Marketing | Social Media Examiner     •     Tue, 23 Apr 2019 10:00:45 +0000
Want to better understand your Facebook ad performance? Have you considered using Google Data Studio? In this article, you’ll discover how to create seven valuable Google Data Studio charts that can…
Social Media Marketing | Social Media Examiner     •     Fri, 26 Apr 2019 10:00:44 +0000
Do you want to run successful Facebook retargeting ads? Wondering what tactics can improve your Facebook campaign performance? To explore advanced Facebook retargeting, I interview Susan Wenograd.…
Search Engine Roundtable     •    
It was a busy week, Google told us there were no core updates or infrastructure updates recently despite rumors there were. Google said they rolled out the new GoogleBot over several months and the…
Content Marketing Institute     •     Thu, 16 May 2019 10:00:33 +0000
Before you run to your creative director to ask for a redesign of your blog, content hub, or website, take a beat. And read expert advice from two designers who know what can go wrong and how to help…
Latest News - AdAge     •     Fri, 17 May 2019 13:47:59 EDT
The internet has lost one of its most insatiable stars. Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven. The official Grumpy Cat Twitter…

Friday, May 17, 2019

How Often Does Google Update Its Algorithm?
Moz Blog     •     2019-05-14T00:01:00+00:00
Posted by Dr-PeteIn 2018, Google reported an incredible 3,234 improvements to search. That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of…
Content Marketing Institute     •     Tue, 14 May 2019 10:00:08 +0000
New content marketing tools always spring up in the digital marketing landscape. It’s tough to keep up on the ones that will make your team’s life easier. This is your introduction to five relatively…
Resources     •     Mon, 13 May 2019 10:18:56 +0000
There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit? We’d love to let you in on a secret one that’s flying under…
Search Engine Roundtable     •    
July 2018 Google told us they would be changing the referral source URL from Google Images from https://www.google.com to https://images.google.com but that isn't going to happen anymore. Google…
Search Engine Roundtable     •    
Watching the comments about Google's first mythbusting video reminds me of the comments around the final season of Game of Thrones. All this hype for this series and the first show did not live up…

Thursday, May 16, 2019

How to 'come out' as an employee with mental illness
Latest News - AdAge     •     Thu, 16 May 2019 03:00:00 EDT
Coming out for the first time—whether it be as gay, trans, or a person with mental illness—can be the greatest challenge and the bravest act of many people’s lives. Questions emerge: Will my family…
Social Media Marketing | Social Media Examiner     •     Sat, 11 May 2019 10:00:05 +0000
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Social Media Marketing | Social Media Examiner     •     Mon, 06 May 2019 10:00:15 +0000
Are your Instagram stories helping you reach your business goals? Wondering how to dig deeper into your Instagram stories’ performance? In this article, you’ll learn how to combine Instagram Insights…

Wednesday, May 15, 2019

How to Get Google Eyes for Your Content
Content Marketing Institute     •     Mon, 13 May 2019 10:00:25 +0000
Organic search is a competitive playing field. How can you get your content to stand out? It must attract Google’s attention. To do that, make sure you’re sending these seven signals. Continue…
Search Engine Roundtable     •    
Google had their big Marketing Live event where they announced a boat load of new ad features yesterday. These announcements are captured nicely by Greg Sterling and the Search Engine Land team over…
Moz Blog     •     2019-05-15T00:06:00+00:00
Posted by TheMozTeamYour organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find…

Tuesday, May 14, 2019

SEO & Progressive Web Apps: Looking to the Future
Moz Blog     •     2019-05-13T00:03:00+00:00
Posted by tombennetPractitioners of SEO have always been mistrustful of JavaScript. This is partly based on experience; the ability of search engines to discover, crawl, and accurately index content…
Moz Blog     •     2019-05-07T09:00:00+00:00
Posted by MiriamEllisStaff at your agency get asked this question just about every day, and it’s a local SEO forum FAQ, too: “I’m located in ‘x’, but how do I rank beyond that?” In fact, this query…
Latest News - AdAge     •     Mon, 13 May 2019 22:14:59 EDT
Welcome to our special pop-up TV upfronts roundup. Each day this week we're bringing you breaking news and some of the best (and worst) of TV’s dog-and-pony show, curated by Jeanine Poggi, senior…
Latest News - AdAge     •     Mon, 13 May 2019 21:47:10 EDT
In its first upfront presentation since selling off its studio assets and basic-cable networks to the Walt Disney Co., Fox on Monday pitched itself to advertisers as a scrappy underdog that also…
Content Marketing Institute     •     Thu, 09 May 2019 10:00:54 +0000
Over half of people in a Google survey wouldn’t wait for a website that took more than three seconds to load on their mobile device. Would your site meet that test? These 13 tools can help you test…

Monday, May 13, 2019

Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry
Resources     •     Wed, 08 May 2019 07:00:05 +0000
Great businesses see the future differently. Apple made CD’s redundant, and gave us 1,000 songs in our pocket Airbnb took travel, and made us all feel at home across globe Netflix made video rentals…
Social Media     •     Fri, 10 May 2019 18:03:09 +0000
In an op-ed for The New York Times, Chris Hughes says regulations are needed for U.S. tech companies. Read more...More about Tech, Facebook, Technology, Mashable Video, and Mark Zuckerberg
Search Engine Roundtable     •    
You can now discover, see and listen to audio podcasts directly in search. This was part of the overall I/O keynote from Wednesday, but launched yesterday morning and you can I can see it on both…
Moz Blog     •     2019-05-10T00:03:00+00:00
Posted by sam.marsdenWe know how important page speed is to Google, but why is that, exactly? With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there…

Sunday, May 12, 2019

Google My Business Tests Design & Layout Update
Search Engine Roundtable     •    
It looks like the folks at Google My Business are testing and maybe rolling out yet another new design for the Google My Business console. The new design lets you update the cover photo easily, the…
Moz Blog     •     2019-05-09T09:00:00+00:00
Posted by briangormanhThe Schema.org vocabulary is the ultimate collab. Thanks to a mutual handshake between Google, Microsoft, Yahoo, and Yandex, we have a library of fields we can use to…
Moz Blog     •     2019-05-08T13:00:00+00:00
Posted by PJ_HowlandWe’re digital marketers; we make our living in a constantly changing (and consistently misunderstood) industry. It’s easy to feel like even those who are closest to us don’t…