Monday, May 1, 2017

Chinese women are creating a billion-dollar live streaming industry based on singing and slurping soup

Chinese women are creating a billion-dollar live streaming industry based on singing and slurping soup
By Chris Weller

china livestreaming womenThomas Peter/Reuters

Every day in China, thousands of young women log onto their computers — makeup freshly applied, plastic-surgery scars still healing, at times — and promptly begin broadcasting live to millions.

It matters little what they air. Sometimes it's high-production value entertainment, sometimes just a meal to be eaten. In China, there are 150 internet platforms for viewers seeking out just about any form of live-streamed entertainment they desire.

Experts say the phenomenon has grown out of China's growing ecommerce industry and waning social sphere, in which men and women recede into their private lives online.

This is the $4.3 billion live streaming industry China has created, and it shows no signs of stopping.

The life of a live-streaming anchor has become more polished and professional over the past several years. Today, large firms hire thousands of women to appear on-camera.

Thomas Peter/Reuters

Source: Reuters



Big media companies like Tencent and talent agencies like Three Minute TV often pay for anchors' cosmetic surgery and give them space to sing, dance, flirt with users, bring on guests, or sometimes just eat a bowl of soup.

Thomas Peter/Reuters

Source: Reuters



"I want more people to watch me, to spend Huajiao coins on me," Jing Qi, a part-time live streamer told Reuters, referring to the gifts she can redeem for cash. "In the end, I'll be able to marry a tall, handsome and rich man."

Thomas Peter/Reuters

Source: Reuters



See the rest of the story at Business Insider






























May 1, 2017 at 12:15PM
via Feedburner http://feedproxy.google.com/~r/businessinsider/~3/5it1_pozdKo/chinese-women-live-streaming-industry-2017-4

via Blogger http://www.bsnscnslt.com/2017/05/chinese-women-are-creating-billion.html

0 comments: