Sunday, September 15, 2019

Rather than show diversity in images, brands should tell stories that normalize it
Latest News - AdAge     •     September 13, 2019, 9:30 am
As broadcast TV networks prepare to launch their fall lineups, many of us are anticipating how creators, in both programming and advertising, will answer the call for diversity and…
Moz Blog     •     September 12, 2019, 10:05 am
Posted by MiriamEllis There are times when your digital marketing agency will find itself serving a local business with a need for which Google has made no apparent provisions. Unavailable…
Social Media Marketing | Social Media Examiner     •     September 4, 2019, 10:00 am
Need to spec out a plan for a client? Wondering what the core elements of a good social marketing strategy ought to include? In this article, you’ll find a good strategy, workflows, and more. #1:…

Saturday, September 14, 2019

Can you make a great six-second ad? Here’s what we learned from the best
Resources     •     September 9, 2019, 12:31 pm
When marketers wish for more time and resources, they often wish to spend it on video marketing. Well, what if you only needed six seconds of video to make your impression? The current run of…
Social Media Marketing | Social Media Examiner     •     September 14, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Moz Blog     •     September 13, 2019, 12:06 am
Posted by MarieHaynesEAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why…

Friday, September 13, 2019

5 Steps to LinkedIn Group Success: How to Create and Manage a Successful Group
Social Media Marketing | Social Media Examiner     •     September 10, 2019, 10:00 am
Do you want to connect with ideal clients and prospects on LinkedIn? Have you considered a LinkedIn group? In this article, you’ll learn how to create a valuable and engaged group on LinkedIn. Why…
Content Marketing Institute     •     September 12, 2019, 10:00 am
The motivation for Content Marketing World’s headliner keynotes – Henry Rollins and Mindy Kaling – are vastly different. But these two high-profile, highly successful creatives possess the same…
Moz Blog     •     September 9, 2019, 9:00 am
Posted by Luca-BaresClick Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize…
Moz Blog     •     August 28, 2019, 12:03 am
Posted by KameronJenkinsEven though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it…

Thursday, September 12, 2019

How to Create Videos That Sell
Social Media Marketing | Social Media Examiner     •     August 23, 2019, 10:00 am
Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos? To explore how to create videos that sell, I interview Owen Video on the Social Media…
Social Media Marketing | Social Media Examiner     •     September 7, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Social Media Marketing | Social Media Examiner     •     September 11, 2019, 10:00 am
Want to market your products or services on YouTube? Wondering how to set up a YouTube video ad campaign? In this article, you’ll learn how to run ads on YouTube via the Google Ads dashboard. #1:…
Moz Blog     •     August 30, 2019, 12:06 am
Posted by BritneyMullerYou've got top-performing content on your site that does really well. Maybe it's highly converting, maybe it garners the most qualified traffic — but it's just sitting there…
Social Media     •     September 4, 2019, 2:04 pm
It looks like Twitter is using Instagram to promote its own app. On Wednesday, Twitter's official Instagram account shared its first posts in a while and in doing so savagely called out Instagram for…

Wednesday, September 11, 2019

How Google's Nofollow, Sponsored, & UGC Links Impact SEO
Moz Blog     •     September 10, 2019, 5:14 pm
Posted by Cyrus-ShepardGoogle shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web —…
Content Marketing Institute     •     September 11, 2019, 10:00 am
Your content marketing success often lives or dies by your distribution and promotion choices. Set the stage for optimal content discovery, engagement, and performance with this handy tutorial on…

Tuesday, September 10, 2019

Google My Business Guidelines For Practitioners Clarified
Search Engine Roundtable     •    
Google has made a small change to the Google My Business Guidelines explaining and clarifying the roles of practitioners. Joy Hawkins posted in the Local Search Forums that the line that was added…
Search Engine Roundtable     •    
For years we have known Apache.org, the Apache Foundation, has been giving thanks to its big sponsors and donors with a thank you page with links that do not have the nofollow link attribute on it. …
Content Marketing Institute     •     September 10, 2019, 10:00 am
An outsider might think content creation is easy. But we all know there’s a lot more to it. Discover the secrets of producing well-conceived, well-written stories that deliver for your audience and…
Social Media Marketing | Social Media Examiner     •     September 9, 2019, 10:00 am
Do you need a better way to report on your Instagram marketing results? Are you looking for ways to measure your Instagram posts and stories? In this article, you’ll learn how to combine data from…

Monday, September 9, 2019

Facebook curbs its controversial facial recognition features
Social Media     •     September 4, 2019, 7:37 pm
The social media platform is seeking to keep users in the loop regarding the feature's use of their data, as well as how the feature works. Read more...More about Tech, Facebook, Mashable Video,…
Content Marketing Institute     •     September 9, 2019, 10:00 am
Your head hurts just thinking about what you should do based on what you learned at the conference – so many ideas, notes, new connections – to help your content marketing program. Cure your…
Social Media Marketing | Social Media Examiner     •     September 6, 2019, 10:00 am
Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now? To explore what marketers need to know about artificial intelligence and…
Latest News - AdAge     •     September 6, 2019, 9:11 pm
Thursday night’s NFL Kickoff Game wasn’t exactly one for the ages, but the 17-punt, 13-point defensive struggle between the Green Bay Packers and Chicago Bears still managed to scare up a three-year…

Sunday, September 8, 2019

Multi-level marketing schemes are scams. Here's how to avoid them.
Social Media     •     September 2, 2019, 11:00 am
It’s Cheat Week at Mashable. Join us as we take a look at how liars, scammers, grifters, and everyday people take advantage of life's little loopholes in order to get ahead. Like gender reveal…
Social Media     •     September 5, 2019, 8:16 pm
Removing the feature would limit users without access to internet who rely on SMS for their tweets. Read more...More about Tech, Twitter, Mashable Video, Jack Dorsey, and Social Media
Social Media     •     September 2, 2019, 6:12 pm
Some actors are more versatile than others. For scientific proof, please see the following meme. After Reuters tweeted and deleted a post stating that Kirsten Dunst was "best known for her role as…
Search Engine Roundtable     •    
Google's John Mueller explained in this weeks Google webmaster hangout video that if you have a separate M-DOT site it's more likely that Google might show your M-DOT version in the normal desktop…
Social Media Marketing | Social Media Examiner     •     September 3, 2019, 10:00 am
Want more people to click on your Facebook link posts? Looking for hacks to customize your Facebook links? In this article, you’ll discover how to use little-known features in Facebook that will…

Saturday, September 7, 2019

New York is leading a multi-state investigation of Facebook for possible antitrust violations
Latest News - AdAge     •     September 6, 2019, 4:14 pm
Facebook is joining Google in the crosshairs of state attorneys general investigating possible antitrust violations, adding to the scrutiny of Silicon Valley giants that have been widely criticized…
Latest News - AdAge     •     September 6, 2019, 6:47 pm
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time…
Moz Blog     •     September 6, 2019, 12:08 am
Posted by JoyHawkinsWhen it comes to Google's algorithms, there's quite a difference between how they treat local and organic. Get the scoop on which factors drive the local algorithm and how it…

Friday, September 6, 2019

The Weekly Wrap: Don’t Fear the Unsatisfying Ending
Content Marketing Institute     •     September 6, 2019, 10:00 am
In the Weekly Wrap, Robert Rose ponders whether every story needs a satisfying ending, thinks about how to shake up traditional marketing, and talks purpose with this week’s person in content…
Resources     •     September 3, 2019, 12:57 pm
When someone makes a purchase or signs up for your product, how do you know where they came from? Especially when it comes to a top-of-funnel channel like social media, how can you ensure social…
Social Media Marketing | Social Media Examiner     •     August 21, 2019, 10:00 am
Do you really know which of your Facebook ads produce customers and revenue? Is Facebook telling you one thing and Google Analytics saying something different? In this article, you’ll discover how to…
Search Engine Roundtable     •    
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

Thursday, September 5, 2019

Watch a reporter's close call with a lightning strike on camera
Social Media     •     August 31, 2019, 2:23 pm
A video out of Phoenix, Arizona, shows lightning striking the ground startlingly close to a local reporter as he prepared to go on camera. Matt Rodewald, who works for Phoenix's Fox affiliate, was…
Search Engine Roundtable     •    
Majestic made a product announcement yesterday around how the tool can now show you more context around the links the tool analyzes. Dixon Jones, who hasn't worked at the company in a year or so…
Social Media Marketing | Social Media Examiner     •     August 14, 2019, 10:00 am
Do you work with a social media team? Wondering how to create a social media content approval process? In this article, you’ll learn how to set up a workflow to manage, schedule, and publish…
Content Marketing Institute     •     September 4, 2019, 10:00 am
Not all of us control our brand’s content strategy. Our job is to develop the tactical plan – policies, processes, resources, and task-related decisions. Read on for a handy tutorial with the…
Content Marketing Institute     •     September 5, 2019, 10:00 am
See the innovative, strategic, and creative content coming from our industry. Check out the newly announced winners of the 2019 Content Marketing Awards. Plus, go behind the scenes and the results…

Wednesday, September 4, 2019

Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine
Moz Blog     •     September 3, 2019, 12:05 am
Posted by Lorna_FranklinA lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s…
Content Marketing Institute     •     September 3, 2019, 10:00 am
If your content doesn’t connect with an audience, success isn’t an option. But to get the audience, you first must answer these three essential questions. And use these resources to create an…
Social Media     •     August 30, 2019, 4:00 pm
It’s Cheat Week at Mashable. Join us as we take a look at how liars, scammers, grifters, and everyday people take advantage of life's little loopholes in order to get ahead. Ever wonder how someone…
Latest News - AdAge     •     September 4, 2019, 9:01 am
Anthony DeMaio is head of U.S. sales at Bloomberg Media, which publishes 5,000 stories a day written by 2,700 journalists in 120 countries. In this episode of the “Ad Block” podcast, DeMaio talks…
Search Engine Roundtable     •    
Google announced it has added Auto-DNS verification with various domain name registrars to automate part of the verification flow. This is similar to what they did with GoDaddy and Google Domains, as…

Tuesday, September 3, 2019

Google Shows Competitors Local Listings Above The Branded Local Knowledge Panel
Search Engine Roundtable     •    
This isn't a good thing - Google can show a carousel feature of competitive businesses in the area when someone specifically searches for your company name in Google. So for a branded search that…
Search Engine Roundtable     •    
There are signs of a Google search ranking update touching down late August 28th through August 29th. There is both forum chatter within the SEO industry and the rank checking tools also. It is…
Latest News - AdAge     •     August 30, 2019, 6:21 pm
A social media frenzy means Popeyes quickly ran out of its new, instantly iconic chicken sandwiches. Meanwhile, the U.S. poultry market is bursting with oversupply. U.S. chicken companies are…