Tuesday, June 25, 2019

Google Cloud On Mount Everest Base Camp
Resources     •     June 13, 2019, 7:35 am
Social networks change and evolve, rapidly. We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re noticing an embrace of memes — that historically…
Latest News - AdAge     •     June 24, 2019, 10:28 pm
UPDATE: In two internal memos, both Publicis Groupe CEO Arthur Sadoun and Chief Creative Officer Nick Law confirmed Law's departure for Apple pursuant to Ad Age's reporting. Read them in full…

Monday, June 24, 2019

Must-Have Checklist to Creating Valuable Content
Content Marketing Institute     •     June 21, 2019, 10:00 am
Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content™ checklist. …
Content Marketing Institute     •     June 24, 2019, 10:00 am
A long list of key performance indicators (KPIs) can be overwhelming, but don’t let that stop you from reading. You don’t need to use them all. You just need to use them wisely. Continue reading…
Social Media Marketing | Social Media Examiner     •     June 17, 2019, 10:00 am
Looking for ways to drive more website traffic from Instagram? Wondering how to share links in more places on Instagram? In this article, you’ll find eight distinct ways to share links on your…
Moz Blog     •     June 18, 2019, 12:05 am
Posted by sam.nemzerSEO split testing is a relatively new concept, but it’s becoming an essential tool for any SEO who wants to call themselves data-driven. People have been familiar with A/B testing…
Resources     •     June 17, 2019, 12:38 pm
We wish for you to have the very best, most fulfilling career possible, doing work that you love. And one of the best routes to that dream job is having a dreamy LinkedIn profile! We’ll show you…

Sunday, June 23, 2019

How to Solve 4 Common Facebook Marketing Problems
Social Media Marketing | Social Media Examiner     •     June 19, 2019, 10:00 am
Are your Facebook ad costs too high or your engagement too low? Wondering how to get your Facebook marketing back on the right track? In this article, you’ll find causes and solutions for common…
Content Marketing Institute     •     June 17, 2019, 10:00 am
What can you learn from those best-selling fiction authors to make your content marketing shine? A lot. They know how to keep readers turning the page. Here are 10 tips from Stephen King, F. Scott…
Content Marketing Institute     •     June 14, 2019, 10:00 am
In today’s competitive job market, businesses in recruitment mode should use content marketing to attract the best candidates. Consider these standout brand examples to be your “hire” education…

Saturday, June 22, 2019

Creating Instagram Ads That Convert
Social Media Marketing | Social Media Examiner     •     June 21, 2019, 10:00 am
Want to learn more about advertising on Instagram? Wondering how to create Instagram ads that lead to sales? To explore how to create Instagram ads that work, I interview Andrew Hubbard. Andrew is a…
Moz Blog     •     June 21, 2019, 2:24 pm
Posted by randfishFocused on new link acquisition for your clients or company? Link building is always a slog, but Rand has a PR-focused tip that makes it much easier to find people and publications…
Latest News - AdAge     •     June 21, 2019, 8:39 pm
“Generation Lockdown,” a gun violence campaign from March for Our Lives created by McCann New York earned the Grand Prix for Good at the Cannes Lions International Festival of Creativity this…

Friday, June 21, 2019

Think Micro if You Want to Do Influencer Marketing Right
Content Marketing Institute     •     June 18, 2019, 10:00 am
Stop dreaming big when it comes to your influencer marketing program. You don’t have to pay $1 million for Kylie Jenner to post or even $2,500 for Martha Stewart to do one. Design your campaigns…
Content Marketing Institute     •     June 20, 2019, 10:00 am
A select few use augmented and virtual reality in marketing. Allen Martinez is one of them. Learn what he says are the four principals of using AR/VR for successful storytelling in your marketing.…
Search Engine Roundtable     •    
Gary Illyes from Google added to the big crawl budget article he published on the webmaster blog in January 2017 a new question and answer. It basically says that if you disallow a URL in your…
Search Engine Roundtable     •    
Did you know that the folks who work in the Google webmaster team are also YouTube celebrities? Yesterday the Google Webmaster YouTube channel surpassed 300,000 YouTube subscribers - that is a big…

Thursday, June 20, 2019

Cannes Lions' homestretch. Plus, Sprite's new approach: Thursday Wake-Up Call
Latest News - AdAge     •     June 20, 2019, 10:00 am
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people…
Latest News - AdAge     •     June 20, 2019, 10:00 am
Millennial audio consumption in the U.S. is booming, with the demographic listening to audio of more types, at more times, and in more places than any other generation, according to a newly released…
Moz Blog     •     June 19, 2019, 12:05 am
Posted by Dr-PeteOn June 6th, on the heels of a core update, Google announced that a site diversity update was also rolling out. This update offered a unique opportunity, because site diversity is…
Search Engine Roundtable     •    
44 days ago, Google announced the new evergreen GoogleBot, a GoogleBot that will be on the latest version of Chromium going forward and that has all the latest features of a modern browser for…

Wednesday, June 19, 2019

How to Track Attribution on Facebook and Google
Social Media Marketing | Social Media Examiner     •     June 14, 2019, 10:00 am
Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google? To explore the concept of attribution on Google and…
Social Media Marketing | Social Media Examiner     •     June 15, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Search Engine Roundtable     •    
Today on Google's home page is an animated falafel. I'll be honest, I am not a huge falafel fan and yes, I've had my share since I visit the middle east (Israel) every now and then. But for some…

Tuesday, June 18, 2019

Google Duplex Bookings Tested In Mobile Search
Search Engine Roundtable     •    
Google is testing bookings using Google Duplex, but I have yet to see how it looks as a user when they use Google search to book a reservation. Thibault Adda shared screen shots of this being tests…
Search Engine Roundtable     •    
This week I am testing out a new camera, not sure if I will use it for this format but I will for the new vlog. Google finished rolling out the June 2019 core update on June 8th...
Social Media Marketing | Social Media Examiner     •     June 18, 2019, 10:00 am
Do people talk about your business online? Do you know how to analyze the sentiment of online mentions to inform your marketing? In this article, you’ll discover how sentiment analysis can improve…
Moz Blog     •     June 17, 2019, 12:05 am
Posted by TheMozTeamIn August 2017, a Think With Google piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers —…
Content Marketing Institute     •     June 6, 2019, 10:00 am
Many claim to be marketing thought leaders, yet few genuinely are. That’s what led to this list of 103 authentic thought leaders. Read on to learn about 24 of them who may not be as familiar to you…

Monday, June 17, 2019

Facebook's cryptocurrency could be announced next week with major partners
Social Media     •     June 14, 2019, 3:32 pm
Facebook's long-rumored cryptocurrency might not be a rumor anymore a week from now. The Wall Street Journal reported on Friday that the social media giant had recruited "more than a dozen" companies…
Content Marketing Institute     •     June 13, 2019, 10:00 am
What does a content marketing team look like? You might be a team of one wearing multiple hats or a global, siloed, integrated team of hundreds. It doesn’t matter. You should address these seven…
Latest News - AdAge     •     June 14, 2019, 10:36 pm
The widespread criticism of the final season of “Game of Thrones” has, perhaps inevitably, entered the realm of the uncanny/post-factual. A video titled “Breaking: Jon Snow finally apologized for…
Search Engine Roundtable     •    
We all know that Google has said numerous times that you cannot fix core ranking algorithm updates. But John Mueller from Google this morning said in a webmaster hangout that there is a reason for…

Sunday, June 16, 2019

How to Create a Successful Native Advertising Campaign for Your Content
Content Marketing Institute     •     June 5, 2019, 10:00 am
Native advertising can be a valuable tool in a marketer's arsenal to help distribute your content, but only if you do it right. And a lot goes into that – all revolving around these six pillars.…
Search Engine Roundtable     •    
After a few months of testing, Google has officially launched the new icon based top menu search bar on desktop search. So instead of it just showing text for the search categories or verticals, i.e.…
Social Media Marketing | Social Media Examiner     •     June 11, 2019, 10:00 am
Are you curious about WeChat? Wondering how to get your business in front of over a billion people on WeChat? In this article, you’ll discover how WeChat’s features can help you market your business.…
Social Media Marketing | Social Media Examiner     •     June 3, 2019, 10:00 am
Wondering how to appear consistently in your audience’s Facebook news feed while limiting the impact of ad fatigue? Looking for a Facebook ad campaign you can model? In this article, you’ll discover…
Social Media     •     June 8, 2019, 3:04 pm
Twitter is a bad place to do a lot of things, like "have a nice conversation" and "not get harassed." But it remains a good place to make corny jokes, especially if they are about Keanu Reeves. In…

Saturday, June 15, 2019

How to Build a Google Data Studio Dashboard
Social Media Marketing | Social Media Examiner     •     June 10, 2019, 10:00 am
Looking for a faster way to visualize and make sense of your marketing metrics? Have you heard of Google Data Studio? In this article, you’ll learn how to build a reusable report in Google Data…
Social Media Marketing | Social Media Examiner     •     May 14, 2019, 10:00 am
Want more views for your Twitter videos? Curious how Twitter Media Studio can help optimize your video tweets? In this article, you’ll learn how to use Twitter Media Studio to improve the performance…
Social Media     •     June 11, 2019, 3:51 am
YouTube's CEO has apologized to the LGBTQ community, but ultimately stood by the decision to keep a creator accused of hate speech on the platform. At CodeCon on Monday, Susan Wojcicki was asked by…
Latest News - AdAge     •     June 14, 2019, 1:37 pm
You only think you don't need a map of Cannes: From restaurants to record stores to rendezvous spots, we've compiled some deep cuts for veterans and must-dos for newbies. (Click the map to…
Moz Blog     •     June 12, 2019, 12:05 am
Posted by TheMozTeamThis blog post was originally published on the STAT blog. We asked SEO Analyst, Emily Christon of Ovative Group, to share how her team makes keyword rank reporting easy and…

Friday, June 14, 2019

How to Leverage Offline Events for Link Building
Moz Blog     •     June 13, 2019, 12:05 am
Posted by allen.yesilevichLink building is all about creating strong, reputable relationships online — but what if you took offline strategies and applied it to building your brand online? No matter…
Moz Blog     •     June 14, 2019, 12:04 am
Posted by BenjaminEstesWe've all agreed that technical SEO is integral, and many of us know at least a little bit about the subject if we're not already practitioners. But have you considered that…
Social Media     •     June 10, 2019, 2:38 pm
eBay is a great place to buy a lot of things, like used iPhones, vintage sweaters, and unnerving ventriloquist dummies that look like Call Me By Your Name star Timothée Chalamet. A "one of a kind…
Content Marketing Institute     •     June 12, 2019, 10:00 am
Liz High spent four minutes and 15 images introducing herself at her Content Marketing World presentation. Why? She had a point to make. Continue reading → The post 3 Strategies to Connect With Your…
Search Engine Roundtable     •    
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

Thursday, June 13, 2019

Live Nation exec charts the silent rise of his in-house team
Latest News - AdAge     •     June 13, 2019, 12:00 pm
Live Nation, the Beverly Hills, Calif.-based event promoter and venue operator behemoth, has been quietly building its in-house team into a 400-person global powerhouse that helps brands show up in…
Social Media     •     June 7, 2019, 4:32 pm
If the interior of a plane is hell, the middle seat of a three-person row is the Devil's HQ. You're squished on both sides, you're particularly vulnerable to chatty neighbors, and you have easy…
Moz Blog     •     June 7, 2019, 12:07 am
Posted by Cyrus-ShepardWe're bringing back an oldie but a goodie this Friday! In today's highly popular throwback, Cyrus Shepard calls out seven super-easy and timeless hacks to keep your title tags…
Social Media Marketing | Social Media Examiner     •     June 4, 2019, 10:00 am
Want to learn more about how people on YouTube engage with your channel? Wondering which YouTube video links drive the most website traffic? In this article, you’ll learn how to set up Google…