Wednesday, June 19, 2019

How to Track Attribution on Facebook and Google
Social Media Marketing | Social Media Examiner     •     June 14, 2019, 10:00 am
Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google? To explore the concept of attribution on Google and…
Social Media Marketing | Social Media Examiner     •     June 15, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Search Engine Roundtable     •    
Today on Google's home page is an animated falafel. I'll be honest, I am not a huge falafel fan and yes, I've had my share since I visit the middle east (Israel) every now and then. But for some…

Tuesday, June 18, 2019

Google Duplex Bookings Tested In Mobile Search
Search Engine Roundtable     •    
Google is testing bookings using Google Duplex, but I have yet to see how it looks as a user when they use Google search to book a reservation. Thibault Adda shared screen shots of this being tests…
Search Engine Roundtable     •    
This week I am testing out a new camera, not sure if I will use it for this format but I will for the new vlog. Google finished rolling out the June 2019 core update on June 8th...
Social Media Marketing | Social Media Examiner     •     June 18, 2019, 10:00 am
Do people talk about your business online? Do you know how to analyze the sentiment of online mentions to inform your marketing? In this article, you’ll discover how sentiment analysis can improve…
Moz Blog     •     June 17, 2019, 12:05 am
Posted by TheMozTeamIn August 2017, a Think With Google piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers —…
Content Marketing Institute     •     June 6, 2019, 10:00 am
Many claim to be marketing thought leaders, yet few genuinely are. That’s what led to this list of 103 authentic thought leaders. Read on to learn about 24 of them who may not be as familiar to you…

Monday, June 17, 2019

Facebook's cryptocurrency could be announced next week with major partners
Social Media     •     June 14, 2019, 3:32 pm
Facebook's long-rumored cryptocurrency might not be a rumor anymore a week from now. The Wall Street Journal reported on Friday that the social media giant had recruited "more than a dozen" companies…
Content Marketing Institute     •     June 13, 2019, 10:00 am
What does a content marketing team look like? You might be a team of one wearing multiple hats or a global, siloed, integrated team of hundreds. It doesn’t matter. You should address these seven…
Latest News - AdAge     •     June 14, 2019, 10:36 pm
The widespread criticism of the final season of “Game of Thrones” has, perhaps inevitably, entered the realm of the uncanny/post-factual. A video titled “Breaking: Jon Snow finally apologized for…
Search Engine Roundtable     •    
We all know that Google has said numerous times that you cannot fix core ranking algorithm updates. But John Mueller from Google this morning said in a webmaster hangout that there is a reason for…

Sunday, June 16, 2019

How to Create a Successful Native Advertising Campaign for Your Content
Content Marketing Institute     •     June 5, 2019, 10:00 am
Native advertising can be a valuable tool in a marketer's arsenal to help distribute your content, but only if you do it right. And a lot goes into that – all revolving around these six pillars.…
Search Engine Roundtable     •    
After a few months of testing, Google has officially launched the new icon based top menu search bar on desktop search. So instead of it just showing text for the search categories or verticals, i.e.…
Social Media Marketing | Social Media Examiner     •     June 11, 2019, 10:00 am
Are you curious about WeChat? Wondering how to get your business in front of over a billion people on WeChat? In this article, you’ll discover how WeChat’s features can help you market your business.…
Social Media Marketing | Social Media Examiner     •     June 3, 2019, 10:00 am
Wondering how to appear consistently in your audience’s Facebook news feed while limiting the impact of ad fatigue? Looking for a Facebook ad campaign you can model? In this article, you’ll discover…
Social Media     •     June 8, 2019, 3:04 pm
Twitter is a bad place to do a lot of things, like "have a nice conversation" and "not get harassed." But it remains a good place to make corny jokes, especially if they are about Keanu Reeves. In…

Saturday, June 15, 2019

How to Build a Google Data Studio Dashboard
Social Media Marketing | Social Media Examiner     •     June 10, 2019, 10:00 am
Looking for a faster way to visualize and make sense of your marketing metrics? Have you heard of Google Data Studio? In this article, you’ll learn how to build a reusable report in Google Data…
Social Media Marketing | Social Media Examiner     •     May 14, 2019, 10:00 am
Want more views for your Twitter videos? Curious how Twitter Media Studio can help optimize your video tweets? In this article, you’ll learn how to use Twitter Media Studio to improve the performance…
Social Media     •     June 11, 2019, 3:51 am
YouTube's CEO has apologized to the LGBTQ community, but ultimately stood by the decision to keep a creator accused of hate speech on the platform. At CodeCon on Monday, Susan Wojcicki was asked by…
Latest News - AdAge     •     June 14, 2019, 1:37 pm
You only think you don't need a map of Cannes: From restaurants to record stores to rendezvous spots, we've compiled some deep cuts for veterans and must-dos for newbies. (Click the map to…
Moz Blog     •     June 12, 2019, 12:05 am
Posted by TheMozTeamThis blog post was originally published on the STAT blog. We asked SEO Analyst, Emily Christon of Ovative Group, to share how her team makes keyword rank reporting easy and…

Friday, June 14, 2019

How to Leverage Offline Events for Link Building
Moz Blog     •     June 13, 2019, 12:05 am
Posted by allen.yesilevichLink building is all about creating strong, reputable relationships online — but what if you took offline strategies and applied it to building your brand online? No matter…
Moz Blog     •     June 14, 2019, 12:04 am
Posted by BenjaminEstesWe've all agreed that technical SEO is integral, and many of us know at least a little bit about the subject if we're not already practitioners. But have you considered that…
Social Media     •     June 10, 2019, 2:38 pm
eBay is a great place to buy a lot of things, like used iPhones, vintage sweaters, and unnerving ventriloquist dummies that look like Call Me By Your Name star Timothée Chalamet. A "one of a kind…
Content Marketing Institute     •     June 12, 2019, 10:00 am
Liz High spent four minutes and 15 images introducing herself at her Content Marketing World presentation. Why? She had a point to make. Continue reading → The post 3 Strategies to Connect With Your…
Search Engine Roundtable     •    
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

Thursday, June 13, 2019

Live Nation exec charts the silent rise of his in-house team
Latest News - AdAge     •     June 13, 2019, 12:00 pm
Live Nation, the Beverly Hills, Calif.-based event promoter and venue operator behemoth, has been quietly building its in-house team into a 400-person global powerhouse that helps brands show up in…
Social Media     •     June 7, 2019, 4:32 pm
If the interior of a plane is hell, the middle seat of a three-person row is the Devil's HQ. You're squished on both sides, you're particularly vulnerable to chatty neighbors, and you have easy…
Moz Blog     •     June 7, 2019, 12:07 am
Posted by Cyrus-ShepardWe're bringing back an oldie but a goodie this Friday! In today's highly popular throwback, Cyrus Shepard calls out seven super-easy and timeless hacks to keep your title tags…
Social Media Marketing | Social Media Examiner     •     June 4, 2019, 10:00 am
Want to learn more about how people on YouTube engage with your channel? Wondering which YouTube video links drive the most website traffic? In this article, you’ll learn how to set up Google…

Wednesday, June 12, 2019

How to Set Up YouTube TrueView Video Discovery Ads
Social Media Marketing | Social Media Examiner     •     June 12, 2019, 10:00 am
Want more people to see your videos in YouTube search? Wonder how YouTube advertising can show your videos alongside related content? In this article, you’ll learn how to promote your videos with…
Resources     •     June 10, 2019, 9:00 am
What role do social media stats and facts play in your day-to-day? As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer.…
Content Marketing Institute     •     June 11, 2019, 10:00 am
It’s the time of year when advice abounds. But let’s be honest, a lot of it is not worth following. Here’s what some of the Content Marketing World presenters say is the worst content marketing…
Content Marketing Institute     •     June 10, 2019, 10:00 am
More than 25 million business profiles exist on Instagram. It isn’t the easiest social media channel for brands to master and many make common mistakes that can be easily avoided. Here are six of…
Content Marketing Institute     •     June 4, 2019, 10:00 am
Ever wondered why one piece of content leaves you cold while another hooks you to the end? Joe Lazauskas explains how the right story taps deep into the brain in this article from the new all-digital…

Tuesday, June 11, 2019

This cat got a surprising summer haircut that is honestly red carpet ready
Social Media     •     June 8, 2019, 1:45 pm
It's summer, so pets everywhere are heading to the groomer to get strange and embarrassing haircuts. But not Oliver the cat. Oliver looks really good. On Friday, Twitter user @caitlinchristinee…
Content Marketing Institute     •     June 7, 2019, 10:00 am
Your editorial calendar has holes, and ideas seem just out of reach. You have two choices: Wait for inspiration or develop a system to find stellar ideas. This post is for those who choose not to…
Latest News - AdAge     •     June 11, 2019, 12:00 pm
Mtn Dew is teaming up with KFC to release Sweet Lightning, a peach-and-honey-flavored soda available only at the fried chicken chain’s U.S. locations. The yellow-colored beverage, a permanent…
Moz Blog     •     June 11, 2019, 12:05 am
Posted by willcritchlowThere’s a lot of material out there, on this site and others, about the importance of link-building. Normally, its effectiveness is either taken for granted or viewed…

Monday, June 10, 2019

D-to-C brands add $1.4 billion to TV marketplace
Latest News - AdAge     •     June 10, 2019, 11:00 am
Direct-to-consumer brands have added $1.4 billion to the TV ad marketplace over the past year, according to research out of the Video Advertising Bureau. In total, 125 d-to-c brands, which the VAB…
Moz Blog     •     June 10, 2019, 12:04 am
Posted by Cyrus-ShepardAt Moz, we know the value of premium SEO tools — we've built new tools for 10+ years. Paid tools are hugely valuable in SEO when you need advanced features, increased limits,…

Sunday, June 9, 2019

One of SpongeBob's most iconic looks is now a really good meme
Social Media     •     June 3, 2019, 3:42 pm
Surprise! There's another SpongeBob meme. This time, our favorite yellow square is going international. The meme began with Twitter user @DIXIENORMOUS, who started tweeting Photoshopped images of a…
Social Media     •     June 6, 2019, 2:57 pm
The Raptors beat the Warriors in Game 3 of the NBA Finals Wednesday night. More importantly, Beyoncé was there. And she made — wait for it — an ambiguous face. During the game, ESPN tweeted a GIF of…
Resources     •     June 3, 2019, 9:37 am
If you’re serious about building a remarkable brand on social media, we believe that a core component of your strategy needs to be engagement. Engagement with fans. Engagement with your…

Saturday, June 8, 2019

E-A-T and SEO: How to Create Content That Google Wants
Moz Blog     •     June 4, 2019, 9:00 am
Posted by Ian-Booth Over the past few months, you’ve probably seen the buzzword (or acronym, rather) “E-A-T” floating around. While this term has been in the lexicon of many SEO’s for quite a while…
Moz Blog     •     June 6, 2019, 2:11 pm
Posted by cheryldraperIf you can believe it, we’re only about a month away from MozCon 2019! July 15th can’t come soon enough, am I right?! In March, we announced the initial agenda and in May we…
Moz Blog     •     June 5, 2019, 9:00 am
Posted by MiriamEllis When customers walk into your place of business, phone you, or reach out to you via email or social media with a question that’s clearly a lead, you’d never, ever answer: “Who…
Social Media     •     June 5, 2019, 5:25 pm
Most of my Instagram ads make sense, even if it's a depressing kind of sense. (I am served a lot of ads for Tums.) But there are a few that, for the life of me, I cannot figure out. Why is Instagram…
Social Media Marketing | Social Media Examiner     •     June 5, 2019, 10:00 am
Do you have more than one person handling your Facebook marketing? Wondering how to share access securely to your Facebook pages and ad accounts? In this article, you’ll discover how to give people…