Monday, September 23, 2019

Google: Dates In URLs Are Fine
Search Engine Roundtable     •    
John Mueller and the Google webmaster account (probably also John Mueller) said that having the date in your URL is fine. In fact, many publishers do just that because having a unique ID in the URL…
Social Media Marketing | Social Media Examiner     •     September 23, 2019, 10:00 am
Want to grow your Facebook group membership? Looking for a strategy that works? In this article, you’ll discover how to use an underutilized Facebook ad campaign type to attract new members to your…
Content Marketing Institute     •     September 23, 2019, 10:00 am
Demand generation and audience engagement solutions can streamline the journey from awareness to intent to conversion. We continue our monthly #ContentTECH series with a chat about how to take this…
Content Marketing Institute     •     September 19, 2019, 10:00 am
SEO audits of your website can be tedious and time consuming. And it takes time to see results after you make fixes. But they’re necessary to drive success on your site. Can you commit to doing this…
Content Marketing Institute     •     September 20, 2019, 10:00 am
This week, Robert Rose raps on the benefits of including a “B” story in business-case presentations; explores troubling data on trust in online news; and delivers a double dose of tips for overcoming…

Sunday, September 22, 2019

Google "Friends" Easter Eggs
Search Engine Roundtable     •    
If you search for some of the character names from the show Friends on Google you may see some easter eggs. The list of queries include Chandler Bing, Phoebe Buffay, Rachel Green, Ross Geller, Monica…
Moz Blog     •     September 20, 2019, 12:09 am
Posted by HeatherPhysiocSpending quality time getting to know your client, their goals and capabilities, and getting them familiar with their team sets you up for a better client-agency relationship.…
Content Marketing Institute     •     September 18, 2019, 10:00 am
Like most things, content marketing is an inexact science. Even the best of us are not immune to failure. But do we dare admit it? (Well, this author does.) And how can we benefit from mistakes?…

Saturday, September 21, 2019

100,000 videos removed from YouTube after violating hate speech policy
Social Media     •     September 4, 2019, 7:43 pm
After consistent backlash for maintaining abusive and offensive content on its platform, YouTube cleaned a record amount of comments and channels this quarter. Read more...More about Youtube,…
Social Media Marketing | Social Media Examiner     •     September 20, 2019, 10:00 am
Do you want more foot traffic for your local business? Wondering how Facebook ads can help? To explore what local businesses need to know about Facebook ads, I interview Allie Bloyd on the Social…

Friday, September 20, 2019

Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call
Latest News - AdAge     •     September 20, 2019, 10:00 am
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily…
Latest News - AdAge     •     September 19, 2019, 8:25 pm
It’s all coming true. Rumors about an Airbnb IPO have been swirling for years—today, the travel giant confirmed its plans to go public next year. The company was also expected to push further into…
Search Engine Roundtable     •    
On Google's home page is an awesome Doodle for the 2019 Rugby World Cup. It is live in many countries, not all. The logo shows Rugby players playing on a green field with the Google logo in it.

Thursday, September 19, 2019

Kimberly-Clark reviews global baby care creative account
Latest News - AdAge     •     September 18, 2019, 9:53 pm
Kimberly-Clark Corp. has launched a creative review for its global baby care business, according to people familiar with the matter. Incumbent WPP, including longtime Huggies agency Ogilvy, is…
Content Marketing Institute     •     September 13, 2019, 10:00 am
This week Robert Rose gives a fresh take on a publisher who broke the mold to achieve remarkable growth. He talks practical compliance with an intellectual property authority and shares a content…
Social Media Marketing | Social Media Examiner     •     September 18, 2019, 10:00 am
Are you ready for the biggest fundamental change to Facebook advertising in years? Did you know Facebook is making campaign budget optimization (CBO) the default for Facebook ads? In this article,…
Social Media     •     September 3, 2019, 2:36 pm
Looks like absolutely no one on Twitter would do well in an armed robbery situation. In a meme that's basically an extremely dark version of the Meryl Streep call-and-response pic, people are sharing…

Wednesday, September 18, 2019

Twitter defends Greta Thunberg after activist is bullied for autism
Social Media     •     September 5, 2019, 5:41 pm
After a video of Thunberg speaking to a NY crowd was mocked online, Thunberg and her supporters spoke out. Read more...More about Twitter, Mashable Video, Environment, Culture, and Social Media
Resources     •     September 16, 2019, 6:38 pm
If you’re looking for inspiration for your next great Facebook ad, then we’ve got you covered with this post! We’re diving into the Facebook Ad Library to give you tips on how to research the ads…
Social Media Marketing | Social Media Examiner     •     September 17, 2019, 10:00 am
Do you use LinkedIn ads? Wondering if you’re making costly mistakes? In this article, you’ll discover four LinkedIn advertising mistakes and learn how to avoid them. Why Use LinkedIn Ads? In the…
Search Engine Roundtable     •    
Over a year after Google launched the ability for dataset schema to show up in the Google search results, Google has added reporting around it in Google Search Console. The new datasets schema report…

Tuesday, September 17, 2019

How to Automate Pagespeed Insights For Multiple URLs using Google Sheets
Moz Blog     •     September 17, 2019, 12:05 am
Posted by James_McNultyCalculating individual page speed performance metrics can help you to understand how efficiently your site is running as a whole. Since Google uses the speed of a site …
Content Marketing Institute     •     September 17, 2019, 10:00 am
Is your content marketing right brain (creative) or left brain (logical)? Or both? If you didn’t say both, your audience is missing out. Learn the difference a structured approach makes to help your…
Content Marketing Institute     •     September 16, 2019, 10:00 am
A sound content marketing measurement plan can inform what you should continue, what you should change, what you should stop, and what you should start to deliver bigger and better results for your…
Social Media Marketing | Social Media Examiner     •     September 13, 2019, 10:00 am
Do you want to build a personal brand? Wondering how to create a viable business around your personal brand? To explore what marketers need to know about building a personal brand, I interview Rory…
Latest News - AdAge     •     September 17, 2019, 10:01 am
Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now. 5. Samsung: 'Alpaca,' BBH New York Samsung showcases the multitasking might of its…

Monday, September 16, 2019

How to Create an Instagram Stories Content Plan: A Guide for Marketers
Social Media Marketing | Social Media Examiner     •     September 16, 2019, 10:00 am
Want to do more with Instagram Stories? Looking for a useful guide to help plan your Instagram stories? In this article, you’ll learn how to plan, create, optimize, and schedule Instagram Stories…
Moz Blog     •     September 16, 2019, 12:05 am
Posted by David_FarkasEven though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large…
Search Engine Roundtable     •    
John Mueller from Google said on Twitter "counting links on the web correctly is technically impossible, and everyone just makes different approximations & assumptions." This is in response to…

Sunday, September 15, 2019

Rather than show diversity in images, brands should tell stories that normalize it
Latest News - AdAge     •     September 13, 2019, 9:30 am
As broadcast TV networks prepare to launch their fall lineups, many of us are anticipating how creators, in both programming and advertising, will answer the call for diversity and…
Moz Blog     •     September 12, 2019, 10:05 am
Posted by MiriamEllis There are times when your digital marketing agency will find itself serving a local business with a need for which Google has made no apparent provisions. Unavailable…
Social Media Marketing | Social Media Examiner     •     September 4, 2019, 10:00 am
Need to spec out a plan for a client? Wondering what the core elements of a good social marketing strategy ought to include? In this article, you’ll find a good strategy, workflows, and more. #1:…

Saturday, September 14, 2019

Can you make a great six-second ad? Here’s what we learned from the best
Resources     •     September 9, 2019, 12:31 pm
When marketers wish for more time and resources, they often wish to spend it on video marketing. Well, what if you only needed six seconds of video to make your impression? The current run of…
Social Media Marketing | Social Media Examiner     •     September 14, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Moz Blog     •     September 13, 2019, 12:06 am
Posted by MarieHaynesEAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why…

Friday, September 13, 2019

5 Steps to LinkedIn Group Success: How to Create and Manage a Successful Group
Social Media Marketing | Social Media Examiner     •     September 10, 2019, 10:00 am
Do you want to connect with ideal clients and prospects on LinkedIn? Have you considered a LinkedIn group? In this article, you’ll learn how to create a valuable and engaged group on LinkedIn. Why…
Content Marketing Institute     •     September 12, 2019, 10:00 am
The motivation for Content Marketing World’s headliner keynotes – Henry Rollins and Mindy Kaling – are vastly different. But these two high-profile, highly successful creatives possess the same…
Moz Blog     •     September 9, 2019, 9:00 am
Posted by Luca-BaresClick Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize…
Moz Blog     •     August 28, 2019, 12:03 am
Posted by KameronJenkinsEven though blogging has been around for a while, it looks a lot different today than it did in the early 2000s. In those days, people read your blog because they followed it…

Thursday, September 12, 2019

How to Create Videos That Sell
Social Media Marketing | Social Media Examiner     •     August 23, 2019, 10:00 am
Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos? To explore how to create videos that sell, I interview Owen Video on the Social Media…
Social Media Marketing | Social Media Examiner     •     September 7, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Social Media Marketing | Social Media Examiner     •     September 11, 2019, 10:00 am
Want to market your products or services on YouTube? Wondering how to set up a YouTube video ad campaign? In this article, you’ll learn how to run ads on YouTube via the Google Ads dashboard. #1:…
Moz Blog     •     August 30, 2019, 12:06 am
Posted by BritneyMullerYou've got top-performing content on your site that does really well. Maybe it's highly converting, maybe it garners the most qualified traffic — but it's just sitting there…
Social Media     •     September 4, 2019, 2:04 pm
It looks like Twitter is using Instagram to promote its own app. On Wednesday, Twitter's official Instagram account shared its first posts in a while and in doing so savagely called out Instagram for…

Wednesday, September 11, 2019

How Google's Nofollow, Sponsored, & UGC Links Impact SEO
Moz Blog     •     September 10, 2019, 5:14 pm
Posted by Cyrus-ShepardGoogle shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web —…
Content Marketing Institute     •     September 11, 2019, 10:00 am
Your content marketing success often lives or dies by your distribution and promotion choices. Set the stage for optimal content discovery, engagement, and performance with this handy tutorial on…