Sunday, July 21, 2019

MozCon 2019: Day Two Learnings
Moz Blog     •     July 16, 2019, 11:45 am
Posted by KameronJenkinsWe had another amazing day here at MozCon — our speakers delivered some incredible expertise for Day two. But there was plenty of moments in-between that was also just as…
Content Marketing Institute     •     July 15, 2019, 10:00 am
Do execs’ eyes gloss over when you present the brand’s content marketing strategy? Is the text-based document collecting dust on your team’s desks? Ensure that your content marketing strategy is…
Search Engine Roundtable     •    
Congressman David N. Cicilline questioned Google on the Google's mission on getting people to go off of the search results page and on to a different site as quickly as possible. He then referenced a…

Saturday, July 20, 2019

MozCon 2019: The Top Takeaways From Day One
Moz Blog     •     July 15, 2019, 9:43 am
Posted by KameronJenkinsRand, Russ, Ruth, Rob, and Ross. Dana and Darren. Shannon and Sarah. We didn’t mean to (we swear we didn’t) but the first day of MozCon was littered with alliteration,…
Latest News - AdAge     •     July 19, 2019, 10:37 pm
An internet meme called “Kyle”–which is rising in popularity as a representation of white male aggression–does not bode well for Monster Energy drink, investment banking advisory firm Evercore ISI…
Social Media     •     July 12, 2019, 5:59 pm
The feature will be available for Canadian Twitter users. It'll allow users to create a separate page to make unwanted replies to their tweets less visible.Read more here. Read more...More about…
Search Engine Roundtable     •    
This week I covered that Google updated their numbers on how much Google has changed in search over the years, that is over 3,200 changes in just a year. Google made about three algorithmic updates…
Search Engine Roundtable     •    
Ari Roth from Five Blocks showed us how he was able to claim the knowledge graph profile of the American theatrical producer Ari Roth. In short, this is an issue with whomever at Google is manually…

Friday, July 19, 2019

Yes, the nodding meme guy is Robert Redford not Zach Galifianakis
Social Media     •     July 10, 2019, 2:58 pm
Large swaths of the internet were today years old when they learned the nodding GIF guy is actually Robert Redford. The classic reaction GIF, which is generally used to convey approval, is sourced…
Social Media Marketing | Social Media Examiner     •     July 17, 2019, 10:00 am
Are you selling products on Instagram? Wondering how to create Instagram posts that interest shoppers? In this article, you’ll discover four ways to showcase and promote your products on Instagram.…
Latest News - AdAge     •     July 19, 2019, 9:30 am
The copy for this Sears “Spyder 500” wheelie bike almost reads like an early ’70s soul jam: “Butterfly bars, cheater slick tire, bucket banana seat on a lightweight racing bike.” All that’s missing…

Thursday, July 18, 2019

Facebook forms group dedicated to projects with ‘experimental apps’
Social Media     •     July 10, 2019, 8:04 pm
In the past, the social network has tried and failed to to create new standalone apps with virality. The group, NPE, hopes to change that.Read more here. Read more...More about Tech, Facebook, Apps,…
Resources     •     July 16, 2019, 12:46 pm
Data is the fuel that powers a social media strategy. And understanding the data behind your social media performance can help you to make better decisions about your content, ensure you’re…
Search Engine Roundtable     •    
Google added a discover report to Google Search Console back in April. But the only way for you to see that report, as we said back then, was to have enough data (impressions/clicks) within the…

Wednesday, July 17, 2019

Local SEOs Say Google My Business Suspension Issues Not Fixed
Search Engine Roundtable     •    
The other day we reported that the Google My Business issues were reportedly fixed according to Google. Well, many local SEOs and businesses are saying this is not true.
Search Engine Roundtable     •    
Although I am tired of Google saying they make thousands of changes per year to search, I do like when they release updated numbers here. Yesterday, Danny Sullivan from Google published a blog post…
Search Engine Roundtable     •    
Google is testing new search buttons for the search results snippets, including the ability to share a search result snippet with a friend or colleague. The new buttons are visible if you are in this…
Social Media     •     July 9, 2019, 6:03 pm
With a 2017 report finding bullying more prevalent on the app, CEO Adam Mosseri and team have been looking at ways to decrease this issue.Read more here. Read more...More about Tech, Instagram,…
Resources     •     July 15, 2019, 9:55 pm
By itself, the Instagram app is awesome and powerful. But do you know all the best apps to take your Instagram marketing to even greater heights? There are certainly a lot to choose from.…

Tuesday, July 16, 2019

Johannes Leonardo hires top recruiter as first chief talent officer
Latest News - AdAge     •     July 16, 2019, 1:00 pm
Debra Sercy, joint CEO of the Americas at global executive search firm Grace Blue Partnership, is leaving to become New York agency Johannes Leonardo's first chief talent officer. “While Grace…
Latest News - AdAge     •     July 16, 2019, 10:00 am
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people…
Latest News - AdAge     •     July 16, 2019, 9:00 am
T-Mobile and Taco Bell will debut a trio of co-branded stores dubbed “T-MoBell” next week, as the self-styled “un-carrier” moves to further grow its rewards program.  The co-branded Taco Bell…
Social Media Marketing | Social Media Examiner     •     July 16, 2019, 10:00 am
Is your video marketing working? Could you be making mistakes that are hurting your results? We asked top industry experts which video marketing mistakes they see most often and how to avoid making…

Monday, July 15, 2019

5 Overlooked Facebook Audiences to Improve Your Ad Results
Social Media Marketing | Social Media Examiner     •     July 1, 2019, 10:00 am
Are you looking for new audiences to target with your Facebook ad campaigns? Wondering how to best reach new prospects with your ads? In this article, you’ll learn how to create five valuable…
Latest News - AdAge     •     July 15, 2019, 10:00 am
Some kids may just be starting summer camp, but retailers are already thinking ahead to fall—and school. This week, campaigns from Office Depot and American Eagle will begin running as marketers…
Latest News - AdAge     •     July 15, 2019, 10:00 am
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people…
Moz Blog     •     July 8, 2019, 12:05 am
Posted by MiriamEllisLast time I counted, there were upwards of 35 components to a single Google Business Profile (GBP). Hotel panels, in and of themselves, are enough to make one squeal, but even on…
Search Engine Roundtable     •    
Google told Search Engine Land they are pushing out a fix for the issues around business listings not being visible soon. They said the rumors around the shortnames causing the issues were not…

Sunday, July 14, 2019

Please think twice before Instagramming from this stunning Siberian ash pond
Social Media     •     July 9, 2019, 5:50 pm
Posing in front of a breathtakingly blue body of water is an Instagram classic. This particular pond, though, should probably not be your first choice. The pond is near the Russian city of…
Moz Blog     •     July 2, 2019, 9:00 am
Posted by AnnSmartyLink building remains one of the most effective digital marketing tactics, and not just for higher rankings (even though links do still remain the major organic ranking factor).…
Social Media Marketing | Social Media Examiner     •     July 13, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Social Media Marketing | Social Media Examiner     •     July 8, 2019, 10:00 am
Do you use video in your Facebook ads? Wondering how the new ThruPlay optimization will affect your Facebook video ad campaigns? In this article, you’ll learn what ThruPlay optimization is and what…

Saturday, July 13, 2019

How to Target Featured Snippet Opportunities — Best of Whiteboard Friday
Moz Blog     •     July 12, 2019, 12:45 pm
Posted by BritneyMullerOnce you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series focused…
Moz Blog     •     July 9, 2019, 12:05 am
Posted by Kirsten_BarkvedShow of hands if the following scenario has ever happened to you: You make it to a conference. You sit through three to four days of amazing content, network like a boss,…
Content Marketing Institute     •     July 12, 2019, 10:00 am
An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps…
Social Media Marketing | Social Media Examiner     •     July 9, 2019, 10:00 am
Looking for proven ways to reach and engage your Facebook fans? Wondering how live video could help? In this article, you’ll learn how to use Facebook Live as the cornerstone of your marketing…
Latest News - AdAge     •     July 12, 2019, 5:32 pm
President Donald Trump on Thursday night warned Facebook over its plan to create a digital currency, the Libra, a move that poses a new obstacle to the company’s cryptocurrency…

Friday, July 12, 2019

TikTok Self-Serve Ads Platform to Launch
Social Media Marketing | Social Media Examiner     •     June 29, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Social Media Marketing | Social Media Examiner     •     July 5, 2019, 10:00 am
Do you want to create more content for your LinkedIn page? Wondering which new features can help? To explore creating content for LinkedIn pages, I interview Michaela Alexis. Michaela is a LinkedIn…
Social Media Marketing | Social Media Examiner     •     July 12, 2019, 10:00 am
Do you want to learn more about creating ad funnels on Facebook? Wondering how to build a Facebook ad funnel that works for your business? To explore how to set up a Facebook ad funnel, I interview…
Content Marketing Institute     •     July 5, 2019, 10:00 am
A transformational approach like account-based marketing can be worth the extra effort for B2B companies. ABM can add targeting precision, enhance team collaboration, and drive stronger bottom-line…
Search Engine Roundtable     •    
Here is a recap of what happened in the search forums today...

Thursday, July 11, 2019

What Content Really Engages? The Inside Scoop From 30 Marketers
Content Marketing Institute     •     July 9, 2019, 10:00 am
Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective.…
Social Media Marketing | Social Media Examiner     •     June 28, 2019, 10:00 am
Wondering how to use Facebook ads to find new customers? Do you want to know whom to target with cold ads on Facebook? To explore targeting cold audiences with Facebook ads, I interview Amanda Bond.…
Latest News - AdAge     •     July 11, 2019, 1:00 pm
The National Basketball Association has hired Twitch chief marketing officer Kate Jhaveri as its next CMO, replacing Pam El, who retired at the end of last year. Jhaveri, who will start on Aug.…

Wednesday, July 10, 2019

How neuroscience equips us to become better creators
Latest News - AdAge     •     July 9, 2019, 7:24 pm
We are in the midst of a shift in the perception about neuroscience. No longer do we regard it as just an interesting topic; we are now talking about neuroscience as a proven and useful tool. The…
Latest News - AdAge     •     July 10, 2019, 2:00 pm
Microsoft found that “people now generally lose concentration after eight seconds.” What's more, venture capitalist Mary Meeker reported that even TV is not enough to keep our attention, as roughly…
Resources     •     July 8, 2019, 3:04 pm
One of the most powerful and effective social media channels you can be on today is Pinterest. It also happens to be the channel that drives some of the most curiosity. We’re often asked: How are…

Tuesday, July 9, 2019

Burger King Teaches You How to Do Cause Marketing Wrong
Content Marketing Institute     •     June 28, 2019, 10:00 am
Audiences are shouting at brands through the “silence, brand” memes to stick to their mission. Yet brands are still doing cause marketing. Unfortunately, sometimes they do it the wrong way. Here’s…
Content Marketing Institute     •     July 2, 2019, 10:00 am
How do you gain executive (and budget) support for content marketing? And how can do you answer the inevitable ROI question before you even really get going? Here’s some insight and help on how to do…
Content Marketing Institute     •     July 1, 2019, 10:00 am
An article gets a lot of clicks but few-to-no conversions (opt-ins, clicks-through to your product page, etc.). What’s a content marketer to do? Take these steps to improve the in-content calls to…