Tuesday, August 20, 2019

Organizational Silos? How to Battle Content Chaos and Win
Content Marketing Institute     •     August 19, 2019, 10:00 am
Our hero was presented a formidable task. The CMO just announced he was going to solve the “content problem.” His mission? To battle the chaos resulting from large teams operating in silos. Could he…
Content Marketing Institute     •     August 12, 2019, 10:00 am
Podcasting is huge. No wonder everyone seems to be launching company podcasts these days. But instead of treating podcasting as just another content channel to tick, how will yours stand out in such…
Social Media     •     August 13, 2019, 6:55 pm
There may be some time before the finished product is unveiled, but the decision seems to be fueled by the popularity of the feature.Read more here. Read more...More about Tech, Facebook, Mashable…
Social Media Marketing | Social Media Examiner     •     August 19, 2019, 10:00 am
Do you use Facebook ads to generate leads? Want to convert more Facebook leads into customers? In this article, you’ll discover five effective tips to increase the chances your Facebook leads will…

Monday, August 19, 2019

Jay-Z faces Kaepernick questions over NFL deal and Revlon could be up for sale: Friday Wake-Up Call
Latest News - AdAge     •     August 16, 2019, 10:19 am
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Jay-Z faces…
Search Engine Roundtable     •    
In episode #11 of the vlog series at the Search Engine Roundtable I interviewed Greg Sterling (@gsterling). Some of you might not know this...
Search Engine Roundtable     •    
This week I covered how I was a bit disappointed in the explanation Google posted about the indexing bugs it has had over the past few months. Google also warned us about leasing out your subdomains…
Content Marketing Institute     •     August 15, 2019, 10:00 am
“Energy is a good story” is the tagline this B2B Content Marketer of the Year finalist and his team deliver every day. They craft content into stories that spark people’s curiosity and inspire hope…

Sunday, August 18, 2019

The Weekly Wrap: It’s Time to Do Something About Diversity
Content Marketing Institute     •     August 9, 2019, 10:00 am
In this episode, Robert Rose explores the strength that comes from diverse voices, talks with Sydni Craig-Hart about multicultural marketing, and offers a fresh take on creating – rather than…
Content Marketing Institute     •     August 13, 2019, 10:00 am
Consumers open an average of 3.5 brand emails a week. To be among those, you better get to work on perfecting this popular format and distribution vehicle. And you can start by reading (and fixing)…
Social Media Marketing | Social Media Examiner     •     August 5, 2019, 10:00 am
Are you wondering which Facebook ad placements you should choose? Looking for some guidance to improve your ad performance? In this article, you’ll find a guide to all of Facebook’s advertising…
Social Media     •     August 7, 2019, 5:38 pm
Recently, Facebook has been aggressively pursuing shady developers who break its rules. This culminated from two "apps" engaging in "click injection fraud."Read more here. Read more...More about…
Social Media     •     August 16, 2019, 5:46 pm
Following criticism from parent company Facebook for hosting misinformation, the social network has decided to allow users to be able to report to fact-checkers.Read more here. Read more...More about…

Saturday, August 17, 2019

5 Common Objections to SEO (& How to Respond) - Whiteboard Friday
Moz Blog     •     August 16, 2019, 12:02 am
Posted by KameronJenkinsHow many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to…
Latest News - AdAge     •     August 16, 2019, 2:17 pm
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. The ads here ran on national TV for the first time…
Social Media Marketing | Social Media Examiner     •     August 16, 2019, 10:00 am
Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers? To explore what marketers need to know about advertising on Amazon, I interview…
Content Marketing Institute     •     August 16, 2019, 10:00 am
In less time than it takes the Kardashians to pick a fight, Robert Rose dishes all about data this week. He reveals a tactic missed by many, converses with a Content Marketer of the Year finalist,…
Search Engine Roundtable     •    
Did you know that Google Discover can also show product pages that may interest you? Merlinox shared on Twitter his Google Search Console performance report for the Discover feed and said these are…

Friday, August 16, 2019

Twitter suggests following ‘interests’ rather than people
Social Media     •     August 14, 2019, 5:25 pm
With an Android-only release first, Twitter plans to compile tweets centered around specific topics that its followers will find on their timelines.Read more here. Read more...More about Tech,…
Search Engine Roundtable     •    
How can anyone not be interested in SEO or how Google search ranks pages? Especially, how can someone working at Google, a company that ranks web pages for a living, not be interested in how it…
Search Engine Roundtable     •    
Google is back to testing numerous ways of paginations on the desktop search results page. We covered some of these before but the testing is getting heavier now, or at least it appears to be. The…
Latest News - AdAge     •     August 15, 2019, 8:16 pm
Publicis Groupe's Starcom and Epsilon have retained Novartis' global media account following a seventh-month review that included agencies from WPP, Omnicom and Havas, according to a person close to…
Resources     •     August 12, 2019, 10:33 am
Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of visits to your website or your product. Your…

Thursday, August 15, 2019

7 Things Successful Marketers Do With Original Research
Content Marketing Institute     •     August 14, 2019, 10:00 am
Learn what marketers successfully conducting original research do differently than their counterparts in this new research. Plus, discover how to apply those attributes to your brand’s next research…
Latest News - AdAge     •     August 14, 2019, 5:43 pm
Most B2B marketers can only dream about having nearly 100 percent awareness among their targets.  But what if that awareness is limited to one aspect of your business, how do you broaden perceptions…
Moz Blog     •     August 13, 2019, 12:05 am
Posted by MiriamEllis“When you forgive, you in no way change the past — but you sure do change the future.” — Bernard Meltzer Your brand inhabits a challenging world in which its consumers’ words…
Social Media Marketing | Social Media Examiner     •     August 10, 2019, 10:00 am
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Resources     •     August 8, 2019, 3:48 pm
You’ve probably heard the news: Instagram is in the process of removing like counts from posts in the Instagram feed. At first blush, this might appear to be a massive change. They’re removing…

Wednesday, August 14, 2019

This week's agency moves, hires and partnerships: August 13, 2019
Latest News - AdAge     •     August 13, 2019, 10:08 pm
McCann Health promoted Hilary Gentile to global chief strategy officer, a new position for the agency. Previously, she was chief strategy officer for North America. She joined the agency 20 years ago…
Moz Blog     •     August 14, 2019, 12:05 am
Posted by KameronJenkinsSearch for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme…
Social Media     •     August 7, 2019, 5:39 pm
With this role, Instagram hopes to find someone who has a good understanding of memes and can identify them. The person would also work with meme accounts on the website.Read more here. Read…
Social Media     •     August 13, 2019, 8:54 pm
Are you wondering why, in the full heat of summer, you've seen so many tweets roasting a lifestyle blogger's fall outfit? Or the phrase "Christian Girl Autumn?"  No, it's not because Starbucks is…
Social Media Marketing | Social Media Examiner     •     August 12, 2019, 10:00 am
Ever wish you could post to Instagram directly from your desktop instead of your mobile device? Did you know Instagram is rolling out this functionality? In this article, you’ll learn how to schedule…

Tuesday, August 13, 2019

3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Finalist)
Content Marketing Institute     •     August 8, 2019, 10:00 am
This B2C Content Marketer of the Year finalist’s mission is to use the power of words to benefit the world. That’s evident in his work at the two largest U.S. magazines, which together deliver a…
Moz Blog     •     August 12, 2019, 12:05 am
Posted by KristinTynskiIn 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications…
Social Media Marketing | Social Media Examiner     •     August 9, 2019, 10:00 am
Do you want to create superfans for your business? Wondering how to develop the kind of connected community that elevated your brand? To explore how to develop superfans who will gladly evangelize…

Monday, August 12, 2019

Versace apologizes in China and Universal cancels ‘The Hunt’: Monday Wake-Up Call
Latest News - AdAge     •     August 12, 2019, 10:18 am
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Versace…
Search Engine Roundtable     •    
Hotels can now edit its services and amenities in the "Hotel attributes" section of their Google My Business account. Google My Business was having issues with hotel edits earlier last week and it…
Social Media     •     August 9, 2019, 8:12 pm
The company has faced much criticism from many over their handling of misinformation on their platform. Facebook's plan to resolve it?  Work with outlets to license headlines and article…

Sunday, August 11, 2019

Blocked and deleted: How to officially delete your Facebook account
Social Media     •     August 6, 2019, 9:05 pm
We would all love to unfriend and block Facebook from our lives. It might seem daunting at first, but trust me, it can be done.  Read more...More about Facebook, Funny, Internet, Mashable Video, and…
Social Media     •     August 6, 2019, 1:40 pm
Most horoscopes are vaguely encouraging, or at least thematically veiled enough to make it seem like your life will, at minimum, be relatively OK. But if the popularity of astrology Twitter account…
Search Engine Roundtable     •    
For over a year now, we have seen Google testing letting searchers ask questions directly in the search results. But we had no idea what was going on exactly - that is until now. Google posted on…
Search Engine Roundtable     •    
Yesterday, Google was not indexing new content from many sites - including this one, the New York Times, Wall Street Journal and many others. Google confirmed the issue but has not yet confirmed the…
Content Marketing Institute     •     August 1, 2019, 10:00 am
People ponder why the chicken crossed the road. Content marketers reflect on why their target audience crosses the road. They often forgo asking an equally important question. Discover what it is and…

Saturday, August 10, 2019

Supercharge Your Link Building Outreach! 5 Tips for Success - Whiteboard Friday
Moz Blog     •     August 9, 2019, 12:19 am
Posted by Shannon-McGuirkSpending a ton of effort on outreach and waking up to an empty inbox is a demoralizing (and unfortunately common) experience. And when it comes to your outreach, getting…
Latest News - AdAge     •     August 9, 2019, 1:29 pm
The Ad Council’s Lisa Sherman sits down with FCB Global’s Susan Credle to pay tribute to the longest-running public service campaign in U.S. history and its icon—Smokey Bear. Lisa Sherman: FCB has…
Latest News - AdAge     •     August 9, 2019, 7:31 pm
WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent…
Content Marketing Institute     •     August 6, 2019, 10:00 am
Is your relationship with social media dysfunctional? You find the platforms an attractive way to connect with millions of people, yet you ponder what your (and your brand’s) life would be like…

Friday, August 9, 2019

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired
Moz Blog     •     August 8, 2019, 12:05 am
Posted by Gaetano-DiNardi-NYCDisclaimer: I’m currently the Director of Demand Generation at Nextiva, and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. 2017 -…
Resources     •     August 6, 2019, 9:30 am
Today we’re launching Hashtag Manager to help you save and organize hashtags for Instagram. Get started with Buffer for Instagram here. Over the years, hashtags have become an important part…
Social Media Marketing | Social Media Examiner     •     August 7, 2019, 10:00 am
Looking for a fun way to engage people on social media? Have you considered using memes in your marketing? In this article, you’ll discover how your business can use memes to engage and connect with…
Content Marketing Institute     •     August 9, 2019, 10:00 am
In this episode, Robert Rose explores the strength that comes from diverse voices, talks with Sydni Craig-Hart about multicultural marketing, and offers a fresh take on creating – rather than…
Social Media     •     August 8, 2019, 8:27 pm
We're more than a year away from the 2020 presidential election, and some U.S. social media users already want to hit the snooze button on politics. A new survey from the Pew Research Center found…