Friday, April 19, 2019

How to Create Video Ad Funnels That Work
Social Media Marketing | Social Media Examiner     •     Fri, 05 Apr 2019 10:00:11 +0000
Thinking about creating more video ads? Wondering how to produce more effective social media video ads? To explore how to create video ad funnels that work, I interview video ads expert Travis…
Latest News - AdAge     •     Thu, 18 Apr 2019 15:12:52 EDT
Weed is paying off for the maker of Modelo and Corona. The alcohol giant Constellation Brands Inc. set off a flurry of financial activity in the burgeoning cannabis industry when it announced in…
Content Marketing Institute     •     Fri, 19 Apr 2019 10:00:27 +0000
Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. What are they doing wrong? Read on for 22 of…
Search Engine Roundtable     •    
Here is a recap of what happened in the search forums today...

Thursday, April 18, 2019

Is Your Content Ready to Zig and Zag With Your Buyers?
Content Marketing Institute     •     Thu, 11 Apr 2019 10:00:09 +0000
Prospects follow a messy path to buying. Does that mean you should give up on the straight path buyer-journey model? Nope. Organize your content so it’s ready for the mess, while keeping those stages…
Social Media Marketing | Social Media Examiner     •     Sat, 16 Mar 2019 10:00:32 +0000
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Listen now or find the Social Media Marketing…
Moz Blog     •     2019-04-17T18:09:00+00:00
Posted by Dr-PeteThe Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most…

Wednesday, April 17, 2019

12 Steps to Lightning Page Speed
Moz Blog     •     2019-04-15T00:03:00+00:00
Posted by WallStreetOasis.comAt Wall Street Oasis, we’ve noticed that every time we focus on improving our page speed, Google sends us more organic traffic. In 2018, our company's website reached…
Moz Blog     •     2019-04-03T01:00:00+00:00
Posted by Danielle_LaundersWith MozCon 2019 right around the corner, we’re excited to announce our annual open call for community speakers! Are you the person that everyone in your office goes to for…
Resources     •     Tue, 16 Apr 2019 07:20:38 +0000
Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to…

Tuesday, April 16, 2019

Janelle Monáe at Coachella will be your new friendship meme
Social Media     •     Mon, 15 Apr 2019 17:51:28 +0000
Next time you'd like to support a friend in meme form (a vital part of any friendship), no need to pull out that Amy Poehler GIF from Mean Girls.  Turn instead to Janelle Monáe, who had a great time…
Social Media Marketing | Social Media Examiner     •     Sat, 13 Apr 2019 10:00:30 +0000
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Moz Blog     •     2019-04-12T00:08:00+00:00
Posted by randfishWe've arrived at one of the meatiest SEO topics in our series: technical SEO. In this fifth part of the One-Hour Guide to SEO, Rand covers essential technical topics from…
Search Engine Roundtable     •    
The Google de-indexing bug, which took about 6 days to resolve and is supposedly resolved as of last Thursday is now causing issues within Google Search Console. The coverage and enhancement…
Search Engine Roundtable     •    
Google's John Mueller said on Twitter that you can use the site command to check individual pages and see if they are indexed. Generally Google tells SEOs not to depend on the site command but with…

Monday, April 15, 2019

How to Create Content in a World With Bots
Content Marketing Institute     •     Mon, 15 Apr 2019 10:00:28 +0000
Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of…
Content Marketing Institute     •     Wed, 10 Apr 2019 10:00:44 +0000
Who’s to say your best content can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Not us. Here’s a three-step process to expand the opportunities to use your best content.…
Social Media Marketing | Social Media Examiner     •     Fri, 22 Mar 2019 10:00:54 +0000
Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian…
Moz Blog     •     2019-04-11T00:05:00+00:00
Posted by Dr-PeteOn Friday, April 5, after many website owners and SEOs reported pages falling out of rankings, Google confirmed a bug that was causing pages to be deindexed: MozCast showed a…
Search Engine Roundtable     •    
The same day Google launched the new Discover performance report in Google Search Console, Google announced they also now let you see your AMP Stories traffic. I have not seen any examples of AMP…

Sunday, April 14, 2019

Pinterest scales back IPO price in hopes to raise $1.5 billion
Social Media     •     Mon, 08 Apr 2019 16:25:16 +0000
Pinterest has set the pricing of its initial public offering slightly below its last  private-market valuation from two years ago. The social media website updated its IPO filing with the SEC on…
Latest News - AdAge     •     Fri, 12 Apr 2019 20:00:16 EDT
"Game of Thrones" will be a source of ample buzz this weekend as the HBO drama embarks on its eighth and final season on Sunday. More than 10 million folks regularly tune in to watch the program’s…
Latest News - AdAge     •     Fri, 12 Apr 2019 12:21:37 EDT
Hulu, the streaming TV service now majority-owned by Walt Disney Co., may finally be heading overseas. Disney is evaluating markets outside the U.S. for the online platform, executives said at the…

Saturday, April 13, 2019

Successful Content Marketers Have These 7 Traits
Content Marketing Institute     •     Tue, 09 Apr 2019 10:00:04 +0000
Written 82 years ago, Think and Grow Rich still inspires CMI founder Joe Pulizzi. He finds seven chapters speak powerfully about the characteristics possessed by a successful content marketer. Read…
Social Media     •     Thu, 11 Apr 2019 16:02:45 +0000
Do you ever look at your favorite celebrity and think "candle?"  If so, we invite you to log on to Twitter, which is currently full of "celebrities as everyday objects" threads. Want to see Ciara as…
Latest News - AdAge     •     Fri, 12 Apr 2019 17:54:11 EDT
Netflix Inc. lost as much as $8 billion in market capitalization in a few minutes of trading on Walt Disney Co.’s news of its upcoming—and cheaper—rival streaming service. Disney unveiled details…
Social Media Marketing | Social Media Examiner     •     Tue, 19 Mar 2019 10:00:44 +0000
Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees? In this article, you’ll discover how to promote your live event or conference on…

Friday, April 12, 2019

Inside Look: How Two Teams Share a Social Media Inbox
Resources     •     Wed, 10 Apr 2019 04:16:51 +0000
Only 10% of customer messages are answered on social media. Yet some brands find a way to answer 100% of requests. What’s their secret? Having many hands on deck certainly helps. We’ve found that…
Resources     •     Mon, 08 Apr 2019 10:16:29 +0000
This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and…
Content Marketing Institute     •     Fri, 12 Apr 2019 10:00:17 +0000
Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to…

Thursday, April 11, 2019

24 Big Mistakes You Should Avoid in Content Marketing
Content Marketing Institute     •     Mon, 08 Apr 2019 10:00:47 +0000
Sure, we can learn from our mistakes. But we also can learn from others’ mistakes and avoid making them. To help you, we enlisted the help of some smart and wise people who share mistakes they’ve…
Content Marketing Institute     •     Tue, 02 Apr 2019 10:00:30 +0000
Native advertising can increase your content’s reach, earn new audiences, and drive action in ways other paid distribution techniques simply can’t. Learn how to put it into play successfully with…
Social Media Marketing | Social Media Examiner     •     Wed, 27 Mar 2019 10:00:12 +0000
Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue? In this article, you’ll discover how to use Standard and Enhanced Ecommerce…
Moz Blog     •     2019-04-08T00:03:00+00:00
Posted by MiriamEllisWho are your clients’ true competitors? It’s a question that’s become harder to answer. What felt like a fairly simple triangulation between Google, brand, and searcher in the…
Search Engine Roundtable     •    
Martin Splitt from Google posted yet another wonderful technical SEO video on making Vue.js, web apps built in Vue, search engine friendly. It goes through making the titles, descriptions and URLs…

Wednesday, April 10, 2019

How to Lower Your Facebook Ad Costs: 4 Tips
Social Media Marketing | Social Media Examiner     •     Mon, 01 Apr 2019 10:00:28 +0000
Worried you’re paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs? In this article, you’ll discover four tips to help you spend less on Facebook ads. How …
Social Media Marketing | Social Media Examiner     •     Wed, 20 Mar 2019 10:00:26 +0000
Want to make your Instagram posts accessible to a wider audience? Did you know you can add extra text to your Instagram posts that help the visually impaired consume your content? In this article,…
Social Media     •     Fri, 05 Apr 2019 07:00:00 +0000
I lost all my friends nine years ago.  It was my own fault. I hooked up with a friend's boyfriend and instantly regretted it. I betrayed a friend I really cared about and nothing I could say or d…
Social Media     •     Mon, 08 Apr 2019 16:23:36 +0000
A whopping 60 percent of people in a new poll say they don’t trust Facebook to protect their data. The poll comes courtesy of NBC News and the Wall Street Journal, which also found that more th…

Tuesday, April 9, 2019

Watch the newest commercials on TV from Samsung, Coke, Oreo and more
Latest News - AdAge     •     Mon, 08 Apr 2019 12:45:54 EDT
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time over…
Latest News - AdAge     •     Mon, 08 Apr 2019 15:47:23 EDT
A successful heart procedure for Rolling Stones frontman Mick Jagger may provide a spark for device makers that manufacture the type of heart valve used in his surgery, according to Wells…
Moz Blog     •     2019-04-01T14:12:56+00:00
Posted by FeliciaCrawfordIt feels like it's been a king's age since we first began our long journey to rewrite and revamp the Beginner's Guide to SEO. For all the long months of writing and…

Monday, April 8, 2019

UK looks to crack down on social media companies which don't stop harmful content
Social Media     •     Mon, 08 Apr 2019 04:24:35 +0000
The UK is set to unveil new measures against the spread of harmful and violent content on the internet. The Online Harms white paper, set to be released on Monday morning by the Department for…
Social Media     •     Sun, 07 Apr 2019 14:21:09 -0400
You really have to respect the folks of Stan Twitter: It only takes a 45-second clip to send them into a frenzy. On Sunday, Bit Hit Entertainment, which manages the wildly popular Korean boy band…
Latest News - AdAge     •     Fri, 05 Apr 2019 12:14:20 EDT
On the heels of Adidas’s new partnership with Beyoncé, Nike has its own new celebrity deal. The Beaverton, Oregon-based sportswear has signed tennis star Naomi Osaka to its athlete roster. Osaka, …

Sunday, April 7, 2019

4 Facebook Ad Techniques That Deliver Results
Social Media Marketing | Social Media Examiner     •     Wed, 13 Mar 2019 10:00:04 +0000
Want to improve your Facebook advertising results? Looking for successful examples you can model? In this article, you’ll discover four ways to generate clicks, leads, and conversions using Facebo…
Moz Blog     •     2019-03-28T00:03:00+00:00
Posted by KameronJenkinsUse this guide to create an SEO skills test and hire the most qualified SEO Manager for your team! I was a new team lead. I knew the ins and outs of being a good SEO and a…
Content Marketing Institute     •     Thu, 04 Apr 2019 10:00:43 +0000
If you don’t think about SEO and user experience, your content will never be great. Learn how one company implements a process, from ideation to publication, while never forgetting the audience a…