Tuesday, April 23, 2019

Why You Shouldn’t Ignore Search Intent Optimization
Content Marketing Institute     •     Tue, 23 Apr 2019 10:00:46 +0000
Too often, marketers speak about search intent from an e-commerce perspective. But where does it fit in content marketing? It’s critical if you want an audience to find your content through search. …
Search Engine Roundtable     •    
Here we have Danny Sullivan, who now works at Google, defending Google's organic, free search results. He said again, Google's organic results are not influenced by ads, the Google Ad program and…
Social Media     •     Tue, 16 Apr 2019 14:26:01 +0000
These cats and dogs have more money than most people. Some are owned by celebrities and royalty, while some made their own brand. Read more...More about Dogs, Animals, Cats, Mashable Video, and Pets
Social Media     •     Fri, 19 Apr 2019 14:00:00 +0000
Managing a brand’s social media is tricky for anyone in 2019, and it’s even more challenging if you’re the social voice (and face) of Pornhub, the web’s most popular porn site. We spoke with Aria…
Social Media Marketing | Social Media Examiner     •     Tue, 09 Apr 2019 10:00:45 +0000
Do you attend live events? Wondering how to maximize your prospecting efforts at events? In this article, you’ll find a strategic plan for identifying and connecting with prospects via social media…

Monday, April 22, 2019

Get a Plan: How to Make the Most of Influencer Marketing
Content Marketing Institute     •     Mon, 22 Apr 2019 10:00:57 +0000
Influencer marketing campaigns can be tricky and time consuming without the right plan. If you want today’s social tastemakers to amplify your content’s reach and power of persuasion, here are some…
Social Media     •     Tue, 16 Apr 2019 12:08:09 +0000
Watching the footage of Notre-Dame cathedral engulfed with flames, it's hard to feel anything other than heartbreak and grief.  Interspersed between the devastating imagery of the burning building…
Latest News - AdAge     •     Fri, 19 Apr 2019 19:47:19 EDT
Zeta Global on Friday said it reached a definitive agreement to acquire the technology and assets from ad tech company Sizmek, in a deal estimated to be in the neighborhood of $36 million. Sizmek,…

Sunday, April 21, 2019

How to Cross-Post to Instagram From Your Facebook Page
Social Media Marketing | Social Media Examiner     •     Wed, 17 Apr 2019 10:00:17 +0000
Do you use Instagram and Facebook for your business? Are you looking for a way to post to Instagram from your desktop? In this article, you’ll learn how to cross-post from Facebook to Instagram via…
Moz Blog     •     2019-04-19T00:02:00+00:00
Posted by randfishThe final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to…
Content Marketing Institute     •     Thu, 18 Apr 2019 10:00:03 +0000
Better is a simple word. But the path to better isn’t simple. At ContentTECH Summit, experts united to help content pros figure out the processes and technology to provide audiences with better…

Saturday, April 20, 2019

Links as a Google Ranking Factor: A 2019 Study
Moz Blog     •     2019-04-10T00:03:00+00:00
Posted by EricEngeDo Links Still Matter? For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. We did that using…
Latest News - AdAge     •     Fri, 19 Apr 2019 12:49:01 EDT
Genealogy company Ancestry has taken down a recent commercial following public outcry that the ad whitewashes slavery. The Lehi, Utah-based company removed the ad from YouTube on Thursday and is in…
Latest News - AdAge     •     Fri, 19 Apr 2019 15:14:03 EDT
We're starting this week's brief with some exciting news of our own. Ad Age has hired Lindsay Rittenhouse (below) to be our new agency reporter. Many of you already know Lindsay from Adweek, where…

Friday, April 19, 2019

How to Create Video Ad Funnels That Work
Social Media Marketing | Social Media Examiner     •     Fri, 05 Apr 2019 10:00:11 +0000
Thinking about creating more video ads? Wondering how to produce more effective social media video ads? To explore how to create video ad funnels that work, I interview video ads expert Travis…
Latest News - AdAge     •     Thu, 18 Apr 2019 15:12:52 EDT
Weed is paying off for the maker of Modelo and Corona. The alcohol giant Constellation Brands Inc. set off a flurry of financial activity in the burgeoning cannabis industry when it announced in…
Content Marketing Institute     •     Fri, 19 Apr 2019 10:00:27 +0000
Scrolling through social media platforms can be an irritating experience. Too many brands and individuals don’t use their digital megaphones effectively. What are they doing wrong? Read on for 22 of…
Search Engine Roundtable     •    
Here is a recap of what happened in the search forums today...

Thursday, April 18, 2019

Is Your Content Ready to Zig and Zag With Your Buyers?
Content Marketing Institute     •     Thu, 11 Apr 2019 10:00:09 +0000
Prospects follow a messy path to buying. Does that mean you should give up on the straight path buyer-journey model? Nope. Organize your content so it’s ready for the mess, while keeping those stages…
Social Media Marketing | Social Media Examiner     •     Sat, 16 Mar 2019 10:00:32 +0000
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Listen now or find the Social Media Marketing…
Moz Blog     •     2019-04-17T18:09:00+00:00
Posted by Dr-PeteThe Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most…

Wednesday, April 17, 2019

12 Steps to Lightning Page Speed
Moz Blog     •     2019-04-15T00:03:00+00:00
Posted by WallStreetOasis.comAt Wall Street Oasis, we’ve noticed that every time we focus on improving our page speed, Google sends us more organic traffic. In 2018, our company's website reached…
Moz Blog     •     2019-04-03T01:00:00+00:00
Posted by Danielle_LaundersWith MozCon 2019 right around the corner, we’re excited to announce our annual open call for community speakers! Are you the person that everyone in your office goes to for…
Resources     •     Tue, 16 Apr 2019 07:20:38 +0000
Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to…

Tuesday, April 16, 2019

Janelle Monáe at Coachella will be your new friendship meme
Social Media     •     Mon, 15 Apr 2019 17:51:28 +0000
Next time you'd like to support a friend in meme form (a vital part of any friendship), no need to pull out that Amy Poehler GIF from Mean Girls.  Turn instead to Janelle Monáe, who had a great time…
Social Media Marketing | Social Media Examiner     •     Sat, 13 Apr 2019 10:00:30 +0000
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk…
Moz Blog     •     2019-04-12T00:08:00+00:00
Posted by randfishWe've arrived at one of the meatiest SEO topics in our series: technical SEO. In this fifth part of the One-Hour Guide to SEO, Rand covers essential technical topics from…
Search Engine Roundtable     •    
The Google de-indexing bug, which took about 6 days to resolve and is supposedly resolved as of last Thursday is now causing issues within Google Search Console. The coverage and enhancement…
Search Engine Roundtable     •    
Google's John Mueller said on Twitter that you can use the site command to check individual pages and see if they are indexed. Generally Google tells SEOs not to depend on the site command but with…

Monday, April 15, 2019

How to Create Content in a World With Bots
Content Marketing Institute     •     Mon, 15 Apr 2019 10:00:28 +0000
Don’t stick your head in the sand about robo-writing. Marketers are using AI-powered tools to produce practical, well-constructed, high-performing content. Let’s explore the full range of…
Content Marketing Institute     •     Wed, 10 Apr 2019 10:00:44 +0000
Who’s to say your best content can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Not us. Here’s a three-step process to expand the opportunities to use your best content.…
Social Media Marketing | Social Media Examiner     •     Fri, 22 Mar 2019 10:00:54 +0000
Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian…
Moz Blog     •     2019-04-11T00:05:00+00:00
Posted by Dr-PeteOn Friday, April 5, after many website owners and SEOs reported pages falling out of rankings, Google confirmed a bug that was causing pages to be deindexed: MozCast showed a…
Search Engine Roundtable     •    
The same day Google launched the new Discover performance report in Google Search Console, Google announced they also now let you see your AMP Stories traffic. I have not seen any examples of AMP…

Sunday, April 14, 2019

Pinterest scales back IPO price in hopes to raise $1.5 billion
Social Media     •     Mon, 08 Apr 2019 16:25:16 +0000
Pinterest has set the pricing of its initial public offering slightly below its last  private-market valuation from two years ago. The social media website updated its IPO filing with the SEC on…
Latest News - AdAge     •     Fri, 12 Apr 2019 20:00:16 EDT
"Game of Thrones" will be a source of ample buzz this weekend as the HBO drama embarks on its eighth and final season on Sunday. More than 10 million folks regularly tune in to watch the program’s…
Latest News - AdAge     •     Fri, 12 Apr 2019 12:21:37 EDT
Hulu, the streaming TV service now majority-owned by Walt Disney Co., may finally be heading overseas. Disney is evaluating markets outside the U.S. for the online platform, executives said at the…

Saturday, April 13, 2019

Successful Content Marketers Have These 7 Traits
Content Marketing Institute     •     Tue, 09 Apr 2019 10:00:04 +0000
Written 82 years ago, Think and Grow Rich still inspires CMI founder Joe Pulizzi. He finds seven chapters speak powerfully about the characteristics possessed by a successful content marketer. Read…
Social Media     •     Thu, 11 Apr 2019 16:02:45 +0000
Do you ever look at your favorite celebrity and think "candle?"  If so, we invite you to log on to Twitter, which is currently full of "celebrities as everyday objects" threads. Want to see Ciara as…
Latest News - AdAge     •     Fri, 12 Apr 2019 17:54:11 EDT
Netflix Inc. lost as much as $8 billion in market capitalization in a few minutes of trading on Walt Disney Co.’s news of its upcoming—and cheaper—rival streaming service. Disney unveiled details…
Social Media Marketing | Social Media Examiner     •     Tue, 19 Mar 2019 10:00:44 +0000
Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees? In this article, you’ll discover how to promote your live event or conference on…

Friday, April 12, 2019

Inside Look: How Two Teams Share a Social Media Inbox
Resources     •     Wed, 10 Apr 2019 04:16:51 +0000
Only 10% of customer messages are answered on social media. Yet some brands find a way to answer 100% of requests. What’s their secret? Having many hands on deck certainly helps. We’ve found that…
Resources     •     Mon, 08 Apr 2019 10:16:29 +0000
This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and…
Content Marketing Institute     •     Fri, 12 Apr 2019 10:00:17 +0000
Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to…

Thursday, April 11, 2019

24 Big Mistakes You Should Avoid in Content Marketing
Content Marketing Institute     •     Mon, 08 Apr 2019 10:00:47 +0000
Sure, we can learn from our mistakes. But we also can learn from others’ mistakes and avoid making them. To help you, we enlisted the help of some smart and wise people who share mistakes they’ve…
Content Marketing Institute     •     Tue, 02 Apr 2019 10:00:30 +0000
Native advertising can increase your content’s reach, earn new audiences, and drive action in ways other paid distribution techniques simply can’t. Learn how to put it into play successfully with…
Social Media Marketing | Social Media Examiner     •     Wed, 27 Mar 2019 10:00:12 +0000
Do you sell products or services online? Wondering how Google Analytics can reveal useful details that impact your revenue? In this article, you’ll discover how to use Standard and Enhanced Ecommerce…
Moz Blog     •     2019-04-08T00:03:00+00:00
Posted by MiriamEllisWho are your clients’ true competitors? It’s a question that’s become harder to answer. What felt like a fairly simple triangulation between Google, brand, and searcher in the…
Search Engine Roundtable     •    
Martin Splitt from Google posted yet another wonderful technical SEO video on making Vue.js, web apps built in Vue, search engine friendly. It goes through making the titles, descriptions and URLs…